Easily Increase Engagement On Your Social Media | StudioMFP

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Easily Increase Engagement On Your Social Media
Most business owners know how important social
media is to their brand, but they dont always
know how to use it to their advantage. Far too
many businesses create accounts on Facebook,
Twitter, or Instagram and think that all they
need to do is update their accounts frequently
with advertisements for their services. While
advertisements certainly have their place in
digital marketing as a whole, social media
marketing requires more engagement than a simple
update every once in a while. If you really want
to make the most of your businesss social media
accounts and engage with your clientele, here
are some tips to keep in mind. Incorporate
Images A recent study showed that visual content
leads to engagement rates as high as 85 percent
on Facebook. Its not hard to see why this is
the case, while the vast majority of Facebook
posts are still the kinds of short text updates
that have been a part of the platform for years,
photos and graphics are simply more likely to
catch ones eye than a paragraph. Meanwhile,
Instagram, Pinterest, and Snapchat are based
almost entirely on photo sharing, making a
well-crafted image the point of a post. Even
though images are clearly valuable and important
to any good social media marketing strategy, you
still need to know how to incorporate them into
your own marketing campaign. First of all, any
image that you share on social media should be
relevant to your brand and what you are trying to
sell. These should be things like pictures of
your products, the problems they are intended to
solve, or even something positive that someone
might associate with your brand. Even something
as simple as your
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brands logo might catch the eye of a prospective
client scrolling through their Facebook feed.
Second of all, you need to adhere to a
platforms policies and best practices. You dont
want to post something that will just be pulled
minutes or hours later, and you dont want
something that will push a platform to its
technical limits. Anything you post should be
kept simple and easy to view on your platform of
choice. Finally, dont just limit yourself to
photos, infographics, and logos. You can
incorporate features such as filters and frames
that draw attention to a post, even if said post
is an announcement of a new promotion that your
business is rolling out. Incorporate
Humor Humor isnt appropriate for every brand,
but people will be far more likely to remember
and (more importantly) share a funny story or
meme to their own social media pages. Many people
even follow brands based solely on their
humorous posts. So yes, incorporating humor into
your social media campaign is a great way to grab
peoples attention, but you should always
remember that comedy is subjective. What is funny
to you might not be funny to someone else, so be
careful about what is shared. If you or someone
else on your staff does come up with an idea
that has everyone laughing, post it and see what
your followers think. Just be ready to keep a
close eye on your post to make sure that it goes
over as well as you hope. Keep Monitoring Your
Accounts This ties into the previous point, but
you should always keep a close eye on your
accounts to make sure that what is posted is
helping your brand. If you come up with a social
media marketing strategy that isnt grabbing
peoples attention or is turning people off of
your brand, be ready to make some quick changes.
You should also keep an eye on what others are
saying about you on social media. Perform an
audit every so often to make sure that what is
being said about your brand online helps your
reputation and that you can clean up any posts
that might present you in a negative or outdated
light. Engage with Clients The keyword of
social media is social. It was intended as an
easy way for people to connect with one another
and keep in touch. Businesses may use it to post
advertisements and spread the word about their
services, but they should also be using it to
engage with clients directly. When you post
something to social media and someone comments on
it, feel free to comment back. If you have a
Facebook or Twitter account and a client posts
something good or bad about their experiences
with you, acknowledge it and offer a solution if
someone is not satisfied with your brand. You
should be doing this as part of your monitoring
efforts, but it really goes a long way towards
building trust and building your client
base. Create Video Content Much like images
shared on Facebook, video content can be a great
way to grab peoples attention and increase
their engagement. A video can be used to
introduce a product or service that youre
offering, share some interesting facts that are
relevant to your brand, or explain how someone
can use your products to solve a problem. These
videos should be kept short if youre posting
them on social media though anything longer
than 90 minutes is too long for a Facebook feed.
Subjects that require a longer video should be
kept to YouTube.
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Keep Posting
Finally, the best way to increase engagement on
social media is to just keep posting regularly,
preferably on a regular schedule. The best time
to post will depend on the platform youre using
(Facebook posts should go out in the middle of
the afternoon, while Instagram posts are most
effective in the morning between 8 and 9 AM),
but you should be prepared to post something new
every few days. Experiment with these times
depending on your audiences preferred engagement
times. Things move quickly on social media, so
dont be afraid to hire a marketing firm such as
Studio MFP if youre too busy to keep a regular
social media marketing schedule. In fact, Studio
MFP can help you with practically any kind of
digital marketing campaign so you can focus on
your business. Contact us today for more
information about our services. Reference
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ngagement-on-your-social-media/