Harmen Mander

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Harmen Mander Want to Streamline Your
Marketing Process? Use These Top Marketing
Automation Software!
Harmen Mander Marketing automation is one of
the great processes that help businesses not
only to automate their repetitive marketing
tasks, but they can also help to track and
measure the performance of campaigns. Using this
tool, you can also boost productivity as well as
improve efficiency by decreasing manual actions.
If we talk about marketing automation, it
primarily refers to a category of software which
helps to automate, measure and streamline the
marketing tasks and workflows in an efficient
manner. Whether you are owning a big MNC or have
just started a new venture, marketing automation
is a must for you. Heres why you should use this
software
Generate Top Quality Leads In any business
growth, one of the most important steps is lead
generation. By using robust marketing automation
solutions, you can generate top quality leads.
This will give you more detailed and richer
picture of prospective customer behavior. Whats
more, you can drive wider marketing campaigns
such as customized emails, trigger-based
marketing messages, Twitter/Facebook messages,
etc. Make Informed Decisions with Better Data
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Few businesses know how to collect/utilize big
data. Marketing automation will give you an
ultimate platform for analytics and dashboard
systems, collecting/storing data, and closed-loop
reporting. Such platforms are also the robust
solutions that not only help to measure campaigns
but also aid to determine consumer behavior with
a limited budget. Boost Your Company
Revenue Investing in marketing automation
platform can help you to justify the upfront
investment if you utilize it in a proper way.
This will aid you to increase sales opportunities
from top quality leads. You will get good
returns on your investments with the automation
process. Streamline Your Sales and Marketing
Processes With the best solutions, you can
streamline your sales and marketing process. In
Sales and marketing, communication is the key to
make the entire process smoother. Through
automation, lead qualifying and nurturing have
become easy. Generate Detailed Reports This
software also helps to monitor and track all the
channels in an easy way. Once you get data, you
can create insightful reports to save them. The
report will help you analyze the graphs and
statistics of different campaigns and determine
which campaign is performing well. Time
Saver If you are facing problems to automate
your regular marketing tasks, then using
marketing automation software is the best
decision for you. It will aid you not only to
automate your marketing tasks but also to save
time. Hence, you can do more focus on other
marketing strategies. Whats more, you can also
make campaigns for sending scheduled-customized
emails to the customers, automate messages for
different social media channels, and set-up auto-
responders for daily follow-ups. Give Excellent
Customer Experience The main feature of
marketing automation is that you can give a great
experience to your customers using this
software. When it comes to this technology, it
helps to send behaviorally triggered emails
without any hassle. Whether you want to browse
through certain products, sign up emails or
abandon items in the basket, this solution can
help. In other words, we can say that marketing
automation is a powerful tool that helps
entrepreneurs to grow their business. But all
you require is to find out the right platform
just for you. Top 6 Marketing Automation
Software that Every Business Owner Should
Use Here, we bring to you an extensive list of
top marketing automation tools available that you
can choose which fits the best just for you.
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Hotspot The Best Ever Marketing Automation
Software In the marketing world, one of the
well-known names is Hotspot. Using this inbound
marketing software, you can easily automate a
large number of tasks at a scale. This will also
aid to customize highly targeted and
sophisticated workflows with a visual editor. It
is also useful to manage complex campaigns or
follow-up messages in a simple way using multiple
touch-points in the entire customer journey. If
you want to automate your mails using drip
campaigns, then this is the best software for
you. If we talk about the monthly fee, you will
find it nominal. Active Campaign The Ultimate
Software for Small Businesses Numerous
businesses prefer to use Active Campaign for
marketing automation. Being the best visual
automation builder, it comes with drag and drop
functionality on the market in todays date. The
best part is that anyone can use it easily. No
matter, whatever your skill level is you can
easily set up both simple as well as complex
marketing automation. This software has
everything ranging from event tracking to site
tracking and automation goals to split
actions. Coming to its subscription, it comes
with eCommerce integrations, lead scoring, and
email marketing. GetResponse Come Equipped
with Best Features If you are looking for the
most affordable and powerful marketing automation
solutions, then using GetResponse will be the
best answer. This software is ideal for large
organizations and small businesses. This is the
best platform to automate marketing processes.
Using this tool, you can enjoy a host of
benefits such as get engagement from website
traffic, recovering abandoned carts, and boost
sales. Whats more, you can easily set up an
automated customer journey by applying filters,
actions and conditions. OptinMonster Perfect
For Generating Landing Page Leads If we talk
about OptinMonster software, it is quite
different as compared to other platforms. This
is an ultimate custom acquisition and lead
generation tool that will let you boost sales,
minimize cart abandonment and grow your email
list. Using this platform, you can easily design
website campaigns, pop-ups and high-converting
landing pages. Once you sign up, you will get
risk-free 14 days. However, if you are not fully
satisfied, then you can get a 100 refund without
any question asked. Salesforce Pardot Ideal
for B2B Marketing In todays date, one of the
well known and most reputable CRM solutions is
Salesforce. No surprisingly, this software gets
the top ranking on the list. It is specially
designed for B2B organizations. Some key
features include sales integration, email
marketing, smart lead generation and smooth lead
management. It uses AI power to devise the best
sales strategy and improve marketing efforts.
With its insightful report, you can easily
determine which campaigns are working and what
need to be improved. Also, it offers an
affordable pricing plan to choose from.