Elements of Graphic Design

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Elements of Graphic Design

• The Elements of Good Graphic Design are the
  components or parts of a work of art or design.
  More simply put, they are the ingredients of
  art. Take one part color, a pinch of texture, and
  a whole lot of shape and the result will be some
  well designed graphic design. Mixing Fruit Juice
  Mock-up
• Recipes may vary, but all works of art and design
  contain a combination of the following seven
  elements shown in this infographic
• Line
• The first and most basic element of design is
  that of the line. In drawing, a line is the
  stroke of the pen or pencil but in graphic
  design, its any two connected points. Lines are
  useful for dividing space and drawing the eye to
  a specific location. For example, think about how
  a magazine uses lines to separate content,
  headlines and side panels.
• Color
• Color is one of the most obvious elements of
  design, for both the user and the designer. It
  can stand alone, as a background, or be applied
  to other elements, like lines, shapes, textures
  or typography. Color creates a mood within the
  piece and tells a story about the brand. Every
  color says something different, and combinations
  can alter that impression further.
• Shape
• Shapes, geometric or organic, add interest.
  Shapes are defined by boundaries, such as a lines
  or color, and they are often used to emphasize a
  portion of the page. Everything is ultimately a
  shape, so you must always think in terms of how
  the various elements of your design are creating
  shapes, and how those shapes are interacting.
  Massage Oil Product Mock-UP
• Space
• Space is exactly what it sounds like the empty
  areas between elements in your design. When it
  comes to creating professional-looking designs
  on your own, sometimes what you don't include is
  just as important as what you do.
• When working on a design, consider not only the
  elements you're including (such as images and
  text) but how they're arranged and grouped in
  the composition. It can be tempting to fill every
  inch of your digital canvas with something, but
  try to give your elements some room to breathe.
• Texture
• Texture relates to the surface of an object.
  Using texture in graphic design adds depth and
  visual interest. This can be applied graphically
  in the form of pattern or through the choice of
  printable surface.

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• Scale
• The scale of different elements in a design will
  have a big impact on how your audience views and
  makes sense of your composition. Playing with
  the relative size of different components in your
  design allows you to set a focal point,
  highlight areas of importance, and ultimately
  guide viewers' eyes through the piece.
• Value
• Value is how light or dark an area looks in a
  design. It is everything from the darkest of
  blacks through to the brightest of whites. Used
  correctly it will create depth, contrast and
  emphasis.