Why Potential Customers are Leaving Your Website - PowerPoint PPT Presentation

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Why Potential Customers are Leaving Your Website

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If a customer can’t figure out who you are they will be more likely to leave. Think about that for a moment. Makes sense, right? Nobody likes to feel confused and the more confusing your website or message is the more prospects you will lose to high bounce rates. – PowerPoint PPT presentation

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Title: Why Potential Customers are Leaving Your Website


1
Why Potential Customers Are Leaving Your Website?
2
Problem 1 No Clear Message
If a customer cant figure out who you are they
will be more likely to leave. Think about that
for a moment. Makes sense, right? Nobody likes to
feel confused and the more confusing your website
or message is the more prospects you will lose to
high bounce rates. Thats where the old adage of
K.I.S.S. comes into play. This acronym used in
many aspects of life stands for Keep It Simple
Stupid and should be taken to heart online. Keep
things simple! Make your headline clearly state
what you do, who it is your help and how it is
you do that.
3
Problem 2 Aesthetically Displeasing Website
Think about the last time you clicked on a
website looking forward to its content. You
entered a search into a search engine, found a
website or business you thought was promising,
clicked on the link and thendud. Absolute dud.
The website was old, outdated and difficult to
navigate. You immediately hit the back button and
perused elsewhere. The problem of having an old
or out-of-date website design affects countless
business owners and yet many are unaware of how
many prospects they are losing.
4
Problem 3 Words, words, words
Visual content matters. In fact it has been
shown that eighty percent of people visiting a
website are just skimming and not reading. Not
having excellent visual cues means you could
potentially be losing eighty percent of site
visitors and thus a significant number of strong
leads and conversions. To fix this is once again
simple. Make sure you illustrate key points with
visuals while creating dynamic text content. This
means using bold or italic text at times and
varying height, weight and text size.
5
Problem 4 Page Load Speed
Aslowloadingpageisworsethanhavingtoreadt
heseslowlyprogressingwords. Why is that? Poor
page load speeds cause you to lose prospects
before they even see your site. If your site does
not load within three seconds, forty percent of
potential prospects will already abandon your
site. Done. Thats it. Goodbye business!
6
Problem 5 Too Many Options
Many business owners make the mistake of thinking
that the more they offer the more they will sell.
Too many options or messages overwhelm customers
and those that visit your website, leading them
to opt for nothing instead while abandoning a
website they see as confusing and
overcomplicated. To fix this problem make your
website one that is easy to understand. Show the
customer what it is you offer, how you can help
their needs, and why you are the best source for
doing so. Giving them a clear path is the best
bet for online success.
7
Contact Us
Dray Web Services Contact No 7606593664 Website
https//draywebservices.com/
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