What is Search Engine Optimization

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Search Engine Optimization
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What is Search Engine Optimization

• Search Engine Optimization is a process of
  optimizing your website to rank higher in the
  search engine result page (SERP). There are two
  types of SEO, i.e., On-Page SEO and Off-Page SEO.
  

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What is On-Page SEO?

• As the name suggests, On-Page SEO is all about
  optimizing the factors that are present in your
  website. To rank higher in search results,
  On-page refers to optimize your websites content
  and HTML source code.

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Factors that determine SERP rank

• Two hundred plus factors are determining the
  website ranks in Search Engine Result Page.
• 1. Relevance Your website should be relevant to
  the search query and your content. Talking about
  content, your content should be fresh, relevant
  and rich.
• 2. Technical robustness of your Website Your
  website should not contain any coding errors and
  make sure that your websites page loading time
  should be fast.

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• 3. Mobile-friendliness A mobile-friendly website
  can respond according to the devices screen
  size. By having a mobile-friendly website, you
  can reach a large audience. As you know, many
  users are searching on their mobiles so, having a
  responsive website is a better way to rank well
  in SERP.
• 4. Tags Dont forget to use the Alt tag or
  alternative text. The alt tags describe images
  and videos to search engine crawlers who cannot
  see them.
• 5. Navigation To make your website easy to use,
  Ease of navigation should be the best way to
  allow the users to find the content they are
  looking for. For example, you can add an Index
  which allows users to move at that particular
  topic they are looking for.

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• 6. Keyword While creating content, you can use
  the keywords that are already ranking in search
  engines. You can use long-tail keyword in your
  meta title and meta description.
• 7. User Engagement User engagement is an
  important factor to determine your website's
  rank. If your website does not provide the
  relevant knowledge to the user, the user will not
  engage for a long time on your website. So, your
  content should be fresh, up to date and easy to
  read so, the user will be engaged for a long
  time.
• 8. Privacy and Security The user is always
  concerned about privacy. If your websites are not
  encrypting between the browser and server, then
  Google will show your website as not secure.
  Then, the user will not prefer to visit your
  website. Thus, it will impact your ranking in
  SERP.

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What is Off-Page SEO

• Off-Page SEO is a technique of doing SEO
  activities to optimize the website's outside
  factors. Off-Page SEO activities can be used to
  enhance your website's rank in search engine
  results.

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Off-Page SEO Techniques

• 1. Social Bookmarking Social bookmarking a
  technique which allows you to add or share
  bookmarks of a website page on a browser. Many
  social bookmarking sites will help you drive more
  traffic and gain high PR. Visit
  https//www.usefultechtips.com/top-40-high-pr-dofo
  llow-social-bookmarking-sites-list-2014/ to know
  high PR social bookmarking sites.
• 2. Forums Forum is an online marketplace where
  views and ideas can be exchanged on a particular
  issue. Forum posting is one of the best ways to
  get backlinks. Choosing the right forum to post
  your comment is very important

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• 3. Classified Ad Submission This is a process by
  which you can submit ads on classified submission
  sites. By this process, the costumers will know
  about the business and services you are offering.
  The potential buyers will come to your location
  by clicking on your site's link.
• 4. Guest Posting Submitting an article on others
  website, this process is called Guest Posting or
  Guest Blogging. Guest posting is a great way to
  generate Do-follow backlinks with high PR.
• 5. Newsletters A Newsletter is an electric form
  of news concerning any business or an
  organization's activities. Online companies use
  newsletters to spread their brand awareness to
  all potential buyers.

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• 3. Classified Ad Submission This is a process by
  which you can submit ads on classified submission
  sites. By this process, the costumers will know
  about the business and services you are offering.
  The potential buyers will come to your location
  by clicking on your site's link.
• 4. Guest Posting Submitting an article on others
  website, this process is called Guest Posting or
  Guest Blogging. Guest posting is a great way to
  generate Do-follow backlinks with high PR.

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• 5. Newsletters A Newsletter is an electric form
  of news concerning any business or an
  organization's activities. Online companies use
  newsletters to spread their brand awareness to
  all potential buyers.
• 6. Blog commenting Blog commenting is the
  process of posting comments on others blog with a
  backlink to your website. It gives you a boost in
  your SEO campaign and helps to form a good
  relationship with the author. Blog commenting is
  a great way to grow your network.

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Importance of SEO

• SEO improves your websites rank
• Your website could rank high in the search engine
  result page (SERP) by doing Search engine
  optimization.
• SEO brings more relevant traffic to your website
• SEO is the best way to bring more relevant
  traffic to your website. When user searches any
  query related to your niche or industry, SEO
  helps target specific keywords and get relevant
  traffic to your website.

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• SEO helps to increase a brand's web presence
• Being on the top of the search results means the
  more visible your brand on the web. More you
  spread your brands web presence more customers
  can find your business quickly.
• SEO helps to generate more sales or leads
• When your brand will visible at the search engine
  result page more, your websites get relevant
  buyers' relevant traffic. Thus, You will find out
  that your conversion rates are improving.

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Thank You

• Visit here https//www.usefultechtips.com/ for
  latest SEO and technology tip.