Now&Me A Platform to Share your Feelings

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• Today, we have with us Drishti Gupta from Now
  Me. She, along with Bani Singh, started Now Me,
  offering a free forum to promote catharsis and
  crack the related taboos.
• How they achieved it, what obstacles they faced,
  and where are they going are some of the
  questions we had, and Drishti cheerfully answered
  them. Lying about their drive to start Now Me,
  she said, People talk about th Thats when we
  knew that we want to create a platform where
  people can come and talk about their issues, be
  their true selves, express whatever they are
  going through, share their feelings and emotions
  without the fear of judgement, and connect with
  other people who might have been through similar
  things.
• Insellers
• Who all were there in the founding party, and
  what was the inspiration to launch Now Me?

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• Drishti Gupta
• Now Me began when we were in Lady Shri Ram
  School. Bani and I were students learning
  numbers. Thats when the name of Now Me came
  up, and we began working on it. We realised that
  people chat about the positive aspects of their
  lives. They talk about their positive stories,
  but nobody speaks about their problems,
  hardships, and mental health publicly because of
  the persisting stigmas.
• Insellers
• How do you segment the market? Who do you think
  your potential customers?
• Drishti Gupta
• We are looking at the youth generation, which is
  facing mental health problems right now. In
  India, there are over 200 million people who are
  living through mental health problems right now.
  And according to WHO, only 30 million of them end
  up seeking mental health care. We target the
  remaining 170 million people who dont even
  accept that they have mental health issues.

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• Insellers
• What is Now Me s Go-to-Market Strategy? Is
  there any difference in your approach and your
  competitors approach?
• Drishti Gupta
• Primarily, we look at organic reach and
  marketing. So, a lot of content marketing is what
  we look at because we want to build a community
  here at Now Me. We need to engage with our
  users, followers on social media platforms and
  provide them with valuable content. This way,
  along with capturing the users, we can provide
  them value and spread awareness about mental
  health, self-care, and mental well-being in
  general.
• Insellers
• All the sales/ marketing would be online only,
  right?

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• Insellers
• Being from a statistics background, sales/
  marketing must have been something entirely new
  for you. Did you face any challenges in sales/
  marketing?
• Drishti Gupta
• Not really, as such! We are attached to the
  product that we are building, and we feel a
  connection with the people we are targeting. We
  feel that being young, we can understand our
  target market, which is the young people, the
  millennials, and the Gen Z. We can connect and
  relate to the problems they go through, and we
  can provide them with the content and the value
  we might need ourselves.
• Insellers Are there any other competitors or any
  other substitute services that customers can
  cater to instead of Now Me?
• Drishti Gupta In India, nobody is providing
  peer-to-peer support. All the platforms that are
  there are solution-focused. Either they are
  targeting only therapy, or they are targeting
  meditation. They have specific target areas in
  mental health.

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• Insellers
• Do you feel that there is any technological
  change that has helped Now Me in any way?
• Drishti Gupta
• After COVID-19, media publications are talking a
  lot about mental health. They feature a lot about
  it in PR and news and people are promoting it a
  lot. They look at Now Me as a resource, and
  they end-up promoting that as well. That is
  something which has helped us in the past couple
  of months.
• Insellers Do you have any growth plans for Now
  Me in the future? Where do you think that the
  industry is headed in the future?
• Drishti Gupta We are at that stage where we want
  to build Now Me to be the one-stop solution for
  mental well-being and not just a community. We
  want to provide content resources and counselling
  and get people on-boarded on the platform through
  a simple peer-to-peer support service.

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• Insellers View on Now Me
• NowMe aims to be a one-stop solution for mental
  well-being. It provides a platform to share your
  feelings online and get peer-to-peer support from
  the online community that it has built over time.
  It majorly focuses on organic marketing and SEO
  and does not have any direct competitors as of
  now.
• Data Privacy to be invested upon and this point
  is to be marketed.
• One of the key factors for the success of
  any early-stage venture is the presence of
  committed founders who are driven for a cause. In
  the case of Now Me, its founders are not the
  conventional business-oriented entrepreneurs but
  are empathetic individuals who are passionate
  about helping those who are experiencing mental
  health issues. The aim has been to create a
  conducive virtual environment where people
  support each other in achieving mental
  well-being. Instead of focusing too much on
  marketing and revenues, they have spent most of
  their initial efforts on perfecting their
  offering and making sure that the prime focus of
  Now Me remains on making a difference for its
  users.

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• ut as any venture grows it becomes imperative to
  create certain revenue streams in order to become
  sustainable. It can either be through finding
  innovative ways to increase the share of wallet
  or through increasing ones user base by
  additional sales and marketing activities. In the
  case of Now Me we feel that the core service
  should always remain free so that more and more
  people can get support but going forward there
  can be an addition of certain benefits which
  people can avail at a nominal charge, be it
  innovative mental well-being related events or
  certain solution-based offerings with the help of
  experts, the users can be given an option to get
  more out of the platform at a fair value. With
  the help of Now Me we just have tried to give
  indicative pointers to those dynamic minds who
  are looking to create a sustainable digital
  platform. Now Me is already quite ahead in this
  journey and we at Insellers wish them all the
  success. We also hope that Now Me soon becomes a
  ubiquitous name making it easier for people
  across all spheres of life to share their issues
  and find the support they are looking for.
• We wish Drishti Gupta and Bani Singh good luck
  for the future and hope they accomplish the
  targets they have set for Now Me.