Title: SEO: Onto The Summit
1SEO Onto The Summit
https//www.ting.in/
2Improve user experience
Low-quality websites are very unlikely to rank.
If your site looks unreliable, outdated and
amateur, potent users are most likely to bounce
back to SERPs and click on a different result.
Consider that you have lost a potential client,
and your bounce rate of affected links is bound
to increase rapidly. Even though Google hasnt
declared it officially, evidence suggests that
the engine rewards websites with low bounce rates
with higher rankings.
https//www.ting.in/
3Organize content into clusters
Instead of concentrating on keywords alone,
organize and format your content into various
themes. The cluster model, initiated by HubSpot,
functions by linking relevant content together
into clusters a pillar page and cluster pages.
The pillar page acts as the most important page
of your site, whereas the cluster pages live
around as links that redirect the user back to
the relevant pillar page.
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4Create a backlink portfolio
Contrary to what logic would suggest, websites
with efficient backlinks that consist of almost
all high-quality links might be flagged for
manual review. If you don't pass with a good
number because your site looks too clean, you
might find yourself in trouble. If youre
planning to disavow links, be cautious.
Disavowing many links can do more harm than
disavowing too little. In fact, Google is pretty
alert at recognizing bad links and always chooses
to ignore them.
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5Make sure your site loads on HTTPS
Websites that aren't secure, or with mixed
security (some load on HTTP and some on HTTPS
where the s stands for secure) usually struggle
to rank. Google has begun to warn users who visit
non-HTTPS websites, so if you're yet to switch to
secure and encrypted connections, you surely turn
away a huge chunk of potential clients willing to
visit your website.
https//www.ting.in/
6Measure SEO performance
- Analytics and reporting are two very critical
elements of SEO- both are indispensable to
improving your marketing strategies. You should
be able to aware of the following - What type of content appealed to your customers?
- What part of your site had the most UX troubles?
- What page was least visited, and why?
- Which on-page SEO lead to the highest rankings?
https//www.ting.in/
7Thank You
https//www.ting.in/