5 Website Navigation: Tips & Best Practices For Businesses

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5 Website Navigation Tips Best Practices For
Businesses

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  -
  Technians Softech Pvt Ltd

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INTRODUCTION

• Are you aware of what online consumers are saying
  regarding website user experience? Good site
  navigation ensures that your visitors
  effortlessly find what they are looking for, and
  makes it easy for search engines to crawl as
  well. It results in more conversions and higher
  search visibility.
• But how do you actually build awesome navigation
  for your small business website? There are so
  many tips on the internet that it can be
  overwhelming for novices and webmasters alike.
• In this, the leading web design company gurgaon
  will be looking into some of the most practical
  and best website navigation tips and best
  practices for small businesses.

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1. Have A Well-Planned Strategy

• You need to have a plan while building a website.
  So before jumping right in, find out which
  features and pages are required for your website
  and plan out their hierarchy. Features including
  the About us page, Home page, blog section,
  review section, FAQs, and so on are all crucial
  for a business website.
• While at it, you should also find out which of
  these pages are most valuable for your customers.
  Creating a sitemap will make things more
  transparent and easier for you.

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2. Design Unique And Consistent Primary
Navigation

• Focus on designing primary navigation that is not
  only unique but also consistent throughout the
  website. Consistent design helps accessibility,
  allowing users to navigate a site more quickly.
• Navigation becomes more straightforward when it
  doesnt necessitate users to learn new
  functionality when they visit new pages or
  sections.
• When you visit a well-designed website, you can
  easily identify the main menu as it is typically
  positioned at the top of the page in the middle
  or aligned to the right or left of the page.

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3. Focus On Responsive Navigation

• Not having a responsive website will land your
  business in big trouble. If you consider the
  stats and facts,
• Nearly 60 of all internet access is attributed
  to smartphones.
• 94 of web visitors judge sites on responsive
  design.
• Also, the Google search engine prioritizes
  responsive sites.
• When you create a responsive design, your
  business site will look great on any device. And
  a part of the responsive design practice includes
  creating a compact navigation style, which can be
  achieved by creating the hamburger menu.

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4. Consider The Sticky Menu

• Sticky menu, floating menu, or fixed menu they
  are one and the same.
• It is the type of menu that stays fixed even when
  browsers scroll down your website, hence the
  name.
• The sticky menu comes really handy when you have
  long-scrolling pages. It saves your visitors from
  having to painstakingly scroll all the way back
  up just to access another page.
• While working with a fixed navigation menu,
  consider auto-resizing your navigation bars,
  especially if your navigation menu is big. It
  will ensure that your menu doesnt occupy too
  much space.

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5. Add Call-To-Action Buttons

• All websites, irrespective of industry, goal, and
  design, ask visitors to take a certain action. In
  marketing, CTAs can turn visitors into leads for
  the sales team. For that reason, you want a
  strong CTA that can convince people to act.
• It has been found that CTAs that have strong,
  personalized messages can boost conversion rates
  by 202.
• Some great strategies to apply while creating
  CTAs for your website include
• Using personalized call-to-action
• Invoking a sense of urgency
• Incorporating value propositions
• Using action-oriented words

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CONCLUSION

• Offering a great user experience should be the
  goal of every business that wants to succeed.
  Having stellar business website navigation is a
  sure-fire way to increase UX.
• Follow these five crucial website navigation tips
  mentioned to design a site with easy navigation
  and keep your users engaged while increasing
  conversions and sales.
• Source