Is The Homepage More Important, Or The Landing Page - Jain Technosoft

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Is The Homepage More Important, Or The Landing
Page? - Jain Technosoft Should you focus more on
your homepage, or on your landing page? If this
question is worrying you, we have the answer. You
may be wondering how you can attract the
audience and bring in sales. At times, you may
feel that your homepage makes a big difference.
Then, at other times, you may feel that your
landing page is what is doing the job.
Is it the landing page that counts or the
homepage? Landing pages have undoubtedly gotten a
lot of credit over the past few years. But, in
the process, the homepage has been side- lined,
which is completely wrong! You need to understand
that while a landing page is what has the
visitors stay hooked on, it is the homepage that
helps in closing the sale. Approach experienced
digital marketing experts in India, and theyll
help you know how even the best landing page
needs a great homepage standing next to it! And,
this is because landing pages and homepages have
two different goals while the landing page is
designed for action, a homepage is built to
clarify the benefit of
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a business and establish trust with the visitors
by telling them all about the business and its
products/services. Designing the best
homepage Now that its clear why a homepage is
important, lets help you know how you can
design it effectively. Spreading awareness One
of the most important things your homepage needs
to do is to spread awareness. What we mean to
say is that your homepage should be able to solve
the problems, queries, or doubts of your target
audience. And for this, you need to make your
target audience aware of the problems they are
facing, helping them to evaluate the right
solution to it, and finally giving them your own
product/service to help solve that very query or
problem. This way, you are spreading awareness of
your product/service, and what it is capable of
doing. The 7 second importance While you focus
on fulfilling the goal of your homepage, you
must also be aware that you need to be able to
do so in not more than 7 seconds. Yes, thats the
average attention span of a visitor only 7
seconds! A visitor decides whether or not he
wants to go further down or deep into your
website in only the first few seconds that he
lands on your site. And, by the first few
seconds, we mean only the first 5 to 7 seconds
that he has stepped onto your site! So, you need
to make the most of that, and design your
homepage in a way that a visitor can understand
the basics about what your business is and what
you have to offer in only a few seconds. Being
able to attract your visitors attention in that
much time can help you take them further into
moving towards sales.
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Critical homepage elements In order to be able
to attract visitor attention in the 7 seconds
that we mentioned above, there are a few crucial
elements that youll need to focus on. These
crucial elements include your logo, headline,
supporting images, company info, contact
sub-headlines, information, buttons
call-to-action
testimonials, and
(https//www.jaintechnosoft.com/blog/what-is-call-
to-action). Use these guidelines and start
building your homepage so as to get more
conversions out of them. And for further
assistance, you can always ask digital marketing
experts in India to help you with added advice
and the right guidelines. For more Information
https//www.jaintechnosoft.com/