How food bloggers promote business (1) - PowerPoint PPT Presentation

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How food bloggers promote business (1)

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Influencer marketing is on the rise with its unique approach bridging the gap between big brands and consumers and food bloggers help in it! – PowerPoint PPT presentation

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Title: How food bloggers promote business (1)


1
How food bloggers promote business
2
  • Influencer marketing is currently on the rise
    with its unique approach of bridging the gap
    between big brands and consumers. When it comes
    to food people love to see an honest and expert
    in tasting food to give reviews and
    recommendations as too whats trending in the
    food and restaurant business. Top Food
    Influencers and bloggers are constantly yielding
    businesses big revenues to restaurants Especially
    since in the food and beverage industry the
    experiences of people matter and people want to
    hear and see honest reactions of people rather
    than marketing done by restaurants. In this post
    lets see how food bloggers promote business?
  • If you are a new restaurant trying to make a name
    or an old restaurant trying to adapt to the
    digital age here are some of the ways restaurant
    business owners could leverage influencer and
    food bloggers for marketing and business
  • So let us go over the basics

3
There are 3 main types of bloggers
  • Insta and Facebook influencers These influencers
    use images and small videos. These are great for
    brand awareness. They can also help with events
    as well as special offers etc.
  • YouTube Influencers These influencers use
    YouTube to show exactly how they experience new
    food and restaurants. If you want to show off the
    unique experience your restaurant business
    provides these are the people you need.
  • Food Bloggers If you want people to read about
    your unique food and special dishes then bloggers
    are the people you need to reach out to. They can
    create amazing brand awareness as well as make
    people interested in your story and unique dishes
    that your restaurant business has to offer.

4
Food reviews
  • Food Bloggers and Influencers are experts when it
    comes to promoting good
  • dishes and amazing value meals for the people.
    If you are trying to create
  • awareness about a new product or trying to
    create a brand such as healthy
  • keto meals etc.
  • People trust influencers and bloggers more
    since they tend to give unbiased
  • reviews compared to restaurants who promote
    their own products (food in this
  • case).
  • This is specially done well by YouTube
    Influencers and Food bloggers.

5
Creating Viral trends
  • By working with influencers and bloggers, you can
    create viral trends based on your speciality food
    dishes and a unique approach to the food
    business. Be it keto or vegan style. Or be it
    amazing live cooking and barbeque style of
    cooking.
  • You can also use social trends to climb the
    popularity scale and with the help of influencers
    go viral and make a great business.
  • This is done well by influencers.

6
Brand ambassadors
  • Raising brand awareness is a key factor when it
    comes to being successful in the restaurant
    business. People prefer to visit trusted and
    well-known places when it comes to food. Food
    influencers and bloggers do an amazing job when
    it comes to creating brand awareness. They have
    large followings and regular readers who would
    love to try new products.
  • So by creating events for influencers your
    restaurant and food business can thrive in the
    current competitive market.
  • Instagram and Facebook Influencers are quite
    helpful for building brands at a very low cost.

7
Hospitality and the experience reviews
  • The food and beverage industry is not limited to
    just the actual food itself. The unique
    experience, as well as the restaurant
    hospitality, plays a huge rule in which
    restaurants people prefer to eat. People love to
    experience new things. If your restaurant is a
    unique experience to people then influencers and
    bloggers can make your unique experience famous
    among the people.
  • These experiences include the brandsfood,
    hospitality, hygiene, care for details and
    presentation, atmosphere, and processes, and
    other such unique factors. By making the
    experience amazing people tend to follow food
    bloggers and influencers in hopes of experiencing
    the same emotions they did.
  • Again Youtubers are best when it comes to this.

8
Stories and Interviews
  • Humans love stories since ancient times. And when
    it comes to stories related to food people go
    wild. There are many brands that become famous
    thanks to their stories and amazing food. So if
    you have a great story to tell influencers and
    bloggers can help you tell these stories to
    people all around the world.
  • A restaurant owner sharing their life experience
    with influencers in an interview fashion where
    you as a restaurant owner get a chance to tell
    your story and reach out to people. With the help
    of a good influencer asking great questions,
    there is a great opportunity to make a brand for
    your business.
  • A food blogger and YouTube influencer can help
    you share your story with the people.

9
Appearances and Special Guests
  • A restaurant can invite special guests and
    Influencers for coll-ab events where they can
    create a special occasion and mingle with the
    users, take feedback and improve your business at
    the same time. This is a great technique because
    it attracts more people to the restaurant and
    there are always people looking for chances to
    meet famous personalities.

10
Events
  • The restaurant can host special events with
    influencers so as to make the experience even
    more unique. Influencers are generally pretty
    famous and well known. Many people want to meet
    them. By arranging such events, your restaurant
    can get a chance to get famous with a lot of
    people quite easily. could host events with top
    influencers. Special events like live cooking
    nights and so on can help make your business
    stand out. You can do this with This is a great
    opportunity since people love trying new things
    that are hyped and enhancing their restaurant
    experience while the influencer can help you grow
    your business.

11
Wrap-up How food bloggers promote business
  • Thats all folks, this was all about how food
    bloggers promote business. Now you know-how
    influencers and bloggers can help your business
    grow for free or at minimum cost. After all not
    all of us are rich to invite celebrities every
    other day. So what are you waiting for? Get in
    touch and find the right influencer to boost your
    business and take your brand to the next level.

12
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