stephenkellartop123 (1)

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How to Find the Right Influencer for your Brand
(2021)
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• The influencer marketing industry is still a
  white-hot trend on going in the social media
  landscape, with social media influencers edging
  into celebrity status gradually.
• Thus, it is the best time for your brand to
  invest in influencer marketing and accomplish any
  goal.
• Although many brands choose to do this through a
  leading influencer marketing agency in India,
  however, you can also do this on your own.

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1. How do I find social media influencers for my
brand?

• If brands dont partner with the right influencer
  according to their niche, brand values and brand
  message, influencer marketing can turn out to be
  a wasted investment. Thus, finding the right fit
  for your brand is highly essential!

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2. How to find quality influencers for your brand?
Here are a few pointers to keep in mind before
you go on to invest in influencer marketing for
your brand
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Know your Audience
Once you understand the needs wants, and
purchase behavior of your target audience, you
understand what kind of influencer will better
serves the purposes of your campaign.
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Know your Goals
The brands first decide what they wish to achieve
through a social media influencer such as brand
awareness, lead generation, sales, etc.
Therefore, knowing your goals clearly is another
important factor that will help you find the
perfect influencer in your niche.
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Know your Competitors
Before going out to find influencers for your
brands campaign, make sure you do a sneak peek
into what your competitors are doing What
strategy are they going for? What influencers are
they collaborating with? What goals are they
trying to accomplish through their influencers?
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3. Here are a few parameters you need to keep in
check while finding the right influencer for your
brand
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Relevancy
By relevancy, we mean, how is the previously
created content present in the influencers
library, relevant to the message of your brand.
If their tone, frequency and niche matches with
that of your brand, they could be the end game
for your brand.
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Authenticity
Influencers become the face of your brand, hence,
the authenticity of their content and their
authority in the niche, directly affects your
brands image. Thus, it is important to know how
to choose creators for your brand who add value
to your brands messaging and values.
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Engagement
This metric allows brands to understand how the
influencers audience is receiving and
interacting with the content they are producing.
Engagement is measured in terms of likes /
comments / shares on each post / video.
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Previous sponsorships

• It is essential to look at an influencers
  previous sponsorships while choosing an
  influencer for marketing. This helps you
  determine 4 crucial things
• what kind of brands have they previously worked
  with?
• what kind of content did they create to promote
  the brand?
• how did their audience perceive and respond to
  it?
• and lastly, how successful was the campaign?

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Relevancy
By relevancy, we mean, how is the previously
created content present in the influencers
library, relevant to the message of your brand.
If their tone, frequency and niche matches with
that of your brand, they could be the end game
for your brand.
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Reach
Reach is, to put it plainly, how many people that
influencer can reach. When looked upon along with
the average Engagement produced by an
influencers content, Reach makes the most sense.
Feel free to share.
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Thank You

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