What Is PPC Advertising and How Does It Work? | Marketing Tiki

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What Is PPC Advertising and How Does It Work?
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• Do you want to learn what is PPC advertising and
  how does it work? Read on to find out everything
  about it!
• PPC advertising requires businesses to pay for
  their ads when they are clicked by an online
  user. Its a unique model of advertising that
  allows you to expand your online presence and
  reach targeted audiences with highly relevant
  ads. Your PPC sponsored ad or post helps you
  boost your leads, conversions, and profits. The
  most popular PPC advertising programs are offered
  by Google, Facebook, and Bing.
• Heres everything you need to know about PPC
  advertising!

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What Is PPC Advertising?
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PPC or pay-per-click advertising is a paid
digital advertising model, which requires
advertisers to pay a fee every time an internet
user clicks on their ad. Businesses create
specific ads and then bid on keywords or search
phrases related to those ads at an online
auction. It allows them to display their ads at a
high position on search engine result pages. Its
essentially a targeted form of buying web visits
with the aim of boosting conversions. There are
various types of PPC ads, including search ads,
local ads, display ads, and remarketing ads.
These ads can show up on search engines, web
pages, social media platforms, and mobile apps.
They are designed to look similar to the content
around them. For instance, an ad on a social
media channel, such as Instagram, will have the
same format or layout as any other post, with the
exception of a sponsored or promoted tag on
it.
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• How Does PPC Work?
• In PPC advertising, ads are subject to an
  automated bidding system called Ad Auction. Then,
  the foremost search engines determine the
  authority and relevance of the ads that appear on
  their results page.
• At a PPC auction, advertisers bid on keywords
  that are relevant to their business niche. These
  keywords are search terms that they want to
  target or display in their ads. For instance, if
  your business sells photography gear such as
  camera lenses, you will naturally want to bid on
  the keyword, best camera lenses.

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You can use keyword research tools to find
relevant keywords with appropriate volume and the
average cost per click. Once you have your
keywords, you need to create ads and set them up
in the search engine platforms with the keywords
you want to trigger them. Then, you need to set
the bids for how high up you want your ad to
appear in the ad section of the search results.
Apart from the initial bids, ad platforms also
continue to look at factors such as ad extensions
and quality scores to determine which ad is best
suited for the highest rank. Your ads quality
score is based on its relevance, click-through
rate, and landing page experience.
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When a user enters a search query, search engines
use a complex algorithm based on the Ad Auction
to display the ads relevant to the users search
query to them. These calculations also determine
the position of the ads.  Now that you have an
answer to your question, what is PPC and how
does it work, lets take a look at why you
should use this marketing channel
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• Reasons to Use PPC Advertising
• Here are some compelling benefits of using
  pay-per-click advertising
• PPC is measurable, with designated KPIs that you
  can track. It will enable you to see how your
  campaigns are performing in terms of clicks,
  conversions, traffic, budgeting correlations, and
  more metrics. 
• It offers revealing insights into the search
  patterns of your customers. 
• PPC campaigns are quick to set up.
• You have some flexibility in terms of budget
  spending. For instance, depending on how your
  campaign is performing, you can scale up or down
  quickly.
• It offers numerous targeting options, including
  keywords and key demographics. 
• The ads can be integrated on all platforms,
  including mobile apps. 

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Now that you know the basics of PPC advertising
and why you should use it, get in touch with
Marketing Tiki to run successful PPC campaigns
with measurable, profitable results!
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THANK YOU
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