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Revenue Increased by
50.53
for a ROPE COMPANY
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The client owned and operated a rope
distribution company in the United States.
They had some huge problems with online
visibility.
They were resorting to a Paid marketing campaign
(PPC) without an ROI on the investment
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Their main concerns were to achieve first page
results for organic keywords related to their
products, increase their revenues with organic
traffic, get more active users, and get an
overall increase in the volume of organic
traffic.
We carried out a detailed technical SEO audit
to discover all the problems that limited the
sites visibility to its prospective users and
achieve desired outcomes.
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The Results
Organic keywords of the website achieved
first-page positions. 485 keywords ranked in the
TOP 3 Positions and 798 keywords climbed to
spots in between 4 to 10 positions on the FIRST
PAGE OF GOOGLE.
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The revenues of the company grew by 51.53 with
organic traffic achieved through high-quality
backlinks, in a months time.
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Significant improvement in the volume of organic
traffic (up to
63.84 organic traffic achieved) with nearly
64.70 of new users.
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The Challeges
The site did not get enough search traffic
from the past few months. It dipped from its
previous ranking.
The site had a significant thin content issue
with over 80 of the website pages having less
than 500 words
There were site structure and user experience
issues to be fixed.
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The Solution
We formed a strategy to fix structural issues
for improving user experience. It also
resolved some complex technical issues.
During competitor analysis, we discovered some
huge opportunities to build backlinks
We discovered a lot could be done to build
quality links in the niche as we carried out
thorough keyword research.
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Keyword research Competitor analysis Onsite
audit
This is What We Did Actually
Fixing technical issues Site structure
revamp Content redesign and revamp Link building
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We carried out detailed keyword research for
every client. To proceed with this, we asked the
basic or seed keywords to our clients.
Keyword Research
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Competitor analysis is the most critical part of
analysis determining the success of your SEO
strategy. In the previous step, we created a list
of our SERP competitors.
Now, came the time to get a closer look at
it. So, we carried out more searches to analyze
the first page results.
Check the websites appearing on the first page
for Content length. Page purpose and intent. The
category of pages ranking with the keywords
(home page, category, product pages). Check the
strength of the domains(big brands or other
small businesses). Placement of CTA and banners.
Monetization.
Competitor Analysis
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The onsite audit showed a critically low organic
search traffic.
On-Site Audit
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The website had low-quality content with
significant keyword stuffing for wrong key
phrases.
Main Reasons for Lowered Organic Traffic and
Dropped Ranking
Targeting the wrong set of keywords.
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Website is hit by Panda and Penguin algorithm
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Sorting Complex Technical Issues
1 2 3 4
Trust Signals
Page Speed
Duplicate Content
Index Management
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Site Structure
Internal Redirects
Internal Linking
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Website Structure Revamp

• Some parts of website structure optimization are
  directly related to SEO, For example, well-
• optimized internal linking holds the key to how
  search engines can find out the products youre
• offering.

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Over 80 of the website pages had duplicate
product
descriptions with content under 500 words.
Website Content Revamp
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WEBLOG
GUEST POSTING
Link Building
RECIPROCAL LINKING
COMPETITOR BACKLINKS RESOURCEFUL LINKS FROM
TOP-AUTHORITY WEBSITES
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The Results
As a result, there was a clear-cut improvement
in all the Google Analytics parameters and a
significant climb up the rank ladder for the
client website.
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The top 5 organic keywords of the
website achieved first page positions.
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The website also had a significant increase in
the number of active users within a month of
technical audit and implementation of
optimization recommendations.
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The revenues of the company grew by 15.60 with
organic traffic improvement.
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In 30 days, the site got a significant volume of
traffic through organic search results (66.57)
with nearly 35.62 of new buyers.
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For More Details About Case Study
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seo-case-study/ Contact Us 91 987 292
7797 info_at_seoexpertscompanyindia.com https//seoe
xpertscompanyindia.com