What are different analytical tools used by digital marketing companies for SEO and campaign analysis?

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What are different analytical tools used by
digital marketing companies for SEO and campaign
analysis?
DIGITAL MARKETING

• Digital Marketing is well known for its
  statistical and calculative approach towards
  ad campaigns and marketing strategies. It is
  very well known that digital marketing uses
  many analytical tools to get a piece of
  approximate information about the campaign they
  are going to run. A digital marketing
  company in Hyderabad is very keen to
  know whether the campaign would work out will
  not at all when launched. Doing this helps
  both the customers as well as the brand as
  they all are informed and aware of the
  campaign's approximate outcome. Such insights
  or analysis reports also help in
  improving or enhancing the campaign so that
  it becomes engaging and enticing and creates a
  kind of enthusiasm in the viewers or customers.
  Other than the customers these tools also
  help the digital marketers to have confidence
  behind the campaign strategies they plan.
  Knowing the approximate outcome before even
  launching the campaign or the ad serves as
  a helping hand, as it paves way for
  improvement.
• Digital marketing takes help from a
  combination of tools to get your ad the
  right quality, reach, engagement and
  conversions. These tools show the digital
  marketers the area of improvisation, the
  area of appreciation, and the overall
  expected outcome. It makes digital marketers
  partly aware of the outcome of the ad that
  they are planning to launch. As digital
  marketing is a mixture of many
  factors and strategies when combined
  and utilized accordingly gives out the right
  and desired results. Let me tell you about some
  of the popular analytical tools used by digital
  marketers in a digital marketing agency.
• Google Analytics This is a free and helpful
  website tool given by Google that helps in
  tracking the website and website activities
  very easily. Digital marketers can track the
  traffic weight, the source of traffic, the
  engagement rate of the traffic, etc. The tool is
  also combined with Google AdWords and google
  data studio, which helps in in depth
  analysis, however, only ads and campaigns can
  be tracked and not individual user sessions on
  the website.
• Mix Panel This app helps in tracking the
  movement of your website users. It tracks and
  keeps a record of different and multiple
  customers' activities after they land on your
  website. This is quite helpful as it opens
  up the way to know what is attracting and
  connecting to customers more and what is
  not at all interacting with the customers.
  Such insights or analytics on consumer
  behaviour helps in improvising

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• the ads and campaigns that are run on the
  digital platform. It also makes it more
  customer interest-oriented and not what the
  brands want to show the customer.
• Heap Analytics This tool is similar to the mix
  panel tool, this too tracks the activities of
  your visitors arriving at the website
  through phones that are mobile devices or
  laptops. It keeps a keen eye on the activities
  of visitors to the website. This helps in
  understanding consumer behaviour a lot.
• Cyfe It is a platform where all the analysis
  of a user is integrated and kept in front of him.
  This is useful if the digital marketer is
  a busy person with numerous clients asking
  for different updates at the same time. This
  helps in checking and seeing, also tracking the
  user or visitors tracking activity on your
  website, and help the brand to improvise or
  enhance the campaigns, ads, and content
  they are doing on their website.
• Klipfolio An innovative dashboard tool that is
  used by digital marketers to pull data
  regarding a company in one place. This
  helps them analyse the data well. This
  dashboard helps in understanding which
  campaign worked well and on which digital
  platform.
• These are some of the useful analytical
  tools used by digital marketing companies
  to give you the right ad campaign strategies and
  to improve on the one that is already running.