MyCity Social-Digital Marketing (2)

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Digital Marketing
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Content

• Disadvantage print based marketing ?
• What is digital marketing ?
• Subsets of digital marketing (offline and
  online)
• Evolution of googles marketing techniques.
• What is SMM? example of facebook.

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Print-based Marketing

• It does not have proper analysis of how many
  people viewed the advertisement.
• No accurate calculation of ROI (Return On
  Investment).

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Digital Marketing

• It is marketing method in which electronic
  devices are used like TV, mobile, laptop etc.

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Subsets
Digital marketing
Online Marketing
Offline Marketing
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Offline Marketing

• Better way of advertisement than traditional
  marketing
• Limited specific target.
• No accurate calculation of ROI (Return On
  Investment).

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Online Marketing

• Whatever is possible in offline world that is
  possible in online world.

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Evolution of Googles Marketing Techniques

• Web Marketing was started in 1995.
• Search engines like Yahoo!,Infoseek were
  present.
• Then came Google with no image advertisments and
  a better search algorithm.

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Evolution of Googles Marketing
Techniques

• Google then invented the term SEO (Search Engine
  Optimization).
• Google started earning from Adwords in year 2000.

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Evolution of Googles Marketing
Techniques

• Google allowed other publisher to advertise on
  others content sites. i.e Adsense in the year
  2003.

• Google started mail services in the 2004.
• For better analyzing google started google
  analytics which was organic.

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Google Analytics
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Era Of SMM

• Intially it was use for communication.
• But nowadays also used for advertisement.
• The major social media site are
• Facebook
• Twitter
• Youtube
• Instagram

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Facebook ads
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