Basic SEO & terminologies

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Understanding SEO

• Know Aabout SEO Terminologies basic concept

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About SEO
01
What is SEO
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SEO
Introduction to SEO

• According to Moz
• SEO stands for search engine optimization. It's
  the practice of increasing both the quality and
  quantity of website traffic, as well as exposure
  to your brand, through non-paid (also known as
  "organic") search engine results.

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SEO Terminologies
02
Basic terminologies of SEO
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SERPs
Results Page

• Search Engine Results Page (SERP) The page that a
  search engine returns after a user submits a
  search query. In addition to organic search
  results, search engine results pages (SERPs)
  usually include paid search and pay-per-click
  (PPC) ads.

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Keyword
What are keywords

• Keywords are ideas and topics that define what
  your content is about. In terms of SEO, they're
  the words and phrases that searchers enter into
  search engines, also called "search queries.
• For example SEO company in Bhopal
• This a location based keyword a person wanting
  SEO services in Bhopal will probably hit the
  query to get results.

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Paid Search

• Paid search is a form of digital marketing
  marketing where search engines such as Google and
  Bing allow advertisers to show ads on
  their search engine results pages (SERPs). Paid
  search works on a pay-per-click model, meaning
  you do exactly that until someone clicks on
  your ad, you don't pay.

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Authority

• Page Authority

• Domain Authority

• Page Authority (PA) is a score developed by Moz
  that predicts how well a specific page will rank
  on search engine result pages (SERP). Page
  Authority scores range from one to 100, with
  higher scores corresponding to a greater ability
  to rank.  
• Check your page authority https//moz.com/link-ex
  plorer

• Domain Authority (DA) is a search engine ranking
  score developed by Moz that predicts how likely a
  website is to rank in search engine result pages
  (SERPs). Domain Authority scores range from one
  to 100, with higher scores corresponding to
  greater likelihood of ranking.
• Check your domain authority score
  https//moz.com/domain-analysis

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Content Related terminologies
Heading tags
Meta Description
Title tag
 Title tags are displayed on search engine
results pages (SERPs) as the clickable headline
for a given result
The meta description is an HTML attribute that
provides a brief summary of a web page.
Search engines such as Google often display the
meta description in search results,
Header tags, also known as heading tags, are used
to separate headings and subheadings on a
webpage. They rank in order of importance,
from H1 to H6, with H1s usually being the
title. Header tags improve the readability
and SEO of a webpage.
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Sitemap
A site map (or sitemap) is a list of pages of a
web site within a domain. 
Home page
Blog
Sponsors
About
Events
Join us
Video
Calendar
History
Our Team
Options
Mission
Posts
Guidelines
Volunteer
Sponsors
Press
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Backlinks
What are back links

• Backlinks (also known as inbound links,
  incoming links or one way links) are links
  from one website to a page on another website.
  Google and other major search engines
  consider backlinks votes for a specific page.

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Robots.txt
What is robot.txt file

• The robots. txt file, also known as
  the robots exclusion protocol or standard, is a
  text file that tells web robots (most often
  search engines) which pages on your site to
  crawl. It also tells web robots which pages not
  to crawl. 

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Alternative Resources
For Terminologies

• SEO Glossary of Terms By Moz
• SEO Glossary 200 Terms Definitions By
  Search enginee journal

• For SEO Services

• SEO Services