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SBE 440 Course Project University For more
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SBE 440 Course Project University ................
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. ......................................... SBE
440 Week 2 Assignment RL's Customs Full
Feasibility Analysis For more course tutorials
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Introduction A. Name of the proposed business
RLs Customs
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B. Name of the founder (or founders)
XXXXXXXXXX C. One paragraph summary of the
business RLs Customs is a retail shop located
in Salem, Indiana. My product focus is on tires,
wheels, and aftermarket parts. Salem is a rather
small town with a current population estimated
around 6,172. It is also a fairly low-income
town. The bonus factor in strategically placing
my shop in this area is the acquaintances and
long-term relationships I have already made with
the inhabitants. In rough economic times, such
as these, it has become priority to distribute
quality tires, wheels, and aftermarket parts at a
price that most people can afford. That is
exactly what I aim to do for the people of
Salem, Indiana. Most people cannot afford brand
new tires or parts, so I have taken the
initiative to find gently-used tires and parts
from a well- known distributor.
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Part 1 Product/Service Feasibility Issues
Addressed in This Part A. Product/service
desirability I am a local guy who can sell
anything. I do not have a large overhead and
maintain relationships with parts suppliers
within, as well as outside of the community. I
am able to provide personal (one-on-one) service
to every individual customer. I have a physical
location where the customer can view and touch a
product before choosing to purchase. B. Produc
t/service demand Most people cannot afford
brand new tires or parts, so I have taken the
initiative to find gently-used tires and parts
from a well-known distributor.
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Assessment Tools Concept Statement Test Write
a concept statement for your product/service
idea. Show the concept statement to 5 to 10
people. Select people who will give you informed
and candid feedback. Attached a blank sheet to
the concept statement, and ask the people who
read the statement to (1) tell you three things
they like about your product/service idea, (2)
provide three suggestions for making it better,
(3) tell you whether they think the product or
service idea is feasible (or will be successful),
and (4) share any additional comments or
suggestions. Summarize the information you
obtain from the concept statement into the
following three categories Strengths of
the product or service ideathings people who
evaluated your product or service concept said
they liked about the idea
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Suggestions for strengthening the
ideasuggestions made by people for
strengthening or improving the idea Overall
feasibility of the product or service
conceptreport the number of people who thing
the idea is feasible, the number of people who
think it isnt feasible, and any additional
comments that were made Other comments and
suggestions Buying Intentions Survey Distribute
the concept statement to 15 to 30 prospective
customers (do not include any of the people who
completed the concept statement test) with the
following buying intentions survey attached. Ask
each participant to read the concept statement
and complete the buying intentions survey.
Record the number of people who participated in
the survey and the results of the survey here.
Along with the raw data recorded here, report
the percentage of the total number of people you
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surveyed that said they would probably buy or
definitely would buy your product or service if
offered. This percentage is the most important
figure in gauging potential customer interest.
One caveat is that people who say that they
intend to purchase a product do not always follow
through, so the numbers resulting from this
activity are almost always optimistic. Still,
the numbers provide you with a preliminary
indication of how your most likely customers
will respond to your potential product or
service offering. ..............................
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............................. SBE 440 Week 3
Assignment Market Analysis and Marketing
Plan For more course tutorials visit
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SBE 440 Week 3 Assignment Market Analysis and
Marketing Plan .................................
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.......................... SBE 440 Week 4
Assignment Management Team For more course
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SBE 440 Week 4 Assignment Management
Team .............................................
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.............. SBE 440 Week 5 Assignment
Operations Plan and Product Development Plan For
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SBE 440 Week 5 Assignment Operations Plan and
Product Development Plan ........................
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................................... SBE 440 Week
6 Assignement Financial Analysis For more course
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SBE 440 Week 6 Assignement Financial Analysis