Ways to Increase Falling Websites Traffic:

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(No Transcript)
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Introduction

• It is common for websites to experience some sort
  of fluctuations in their traffic. Every site
  owner should have a precise estimate of the
  standard range of traffic. It ensures that you
  will be able to notice if there is a significant
  change in the traffic of your website. If you
  observe an inconsequential or a substantial drop
  in traffic, there may be several reasons behind
  it. The experts at digital marketing Columbus
  Ohio share some solutions to increase falling
  website traffic.

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Checking For Penalties

• If Google gives you a
• manual penalty, you
• will see an immediate
• decrease in traffic that
• will affect the concerned
• page or your overall
• rankings. Although most
• drops in traffic are not
• due to manual penalties,
• professionals at Columbus digital marketing
  suggest you always check if you've got one to be
  sure.

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Comparing Traffic Channels

• The experts at
• social media marketing
• agency Columbus
• believe that you should
• always identify the kind
• of traffic falling for your
• website. If you find out
• that your paid traffic is
• decreasing, you could
• consider that advertisement that you stopped
  investing in. You could also compare your branded
  and unbranded traffic. If your branded traffic is
  declining, it could indicate a PR issue.

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Looking Into Backlinks

• After separating all sorts
• of traffic, if you find that
• your referral traffic has
• dropped, you should
• focus on your backlinks.
• For example, suppose
• you see that traffic has
• decreased for pages
• that have lost some
• backlinks. In that case, experts at a Columbus
  PPC company opine that you should try contacting
  the webmasters who used those links and
  communicate about the issue to get the links
  reinstated.

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Evaluating The Competition

• It could happen that
• your pages have lost
• their ranks to competing
• pages. However, even
• if you have not lost the
• rankings, the competitor
• could have released a
• new piece of valuable
• content that has cut
• down your share of traffic. The experts at PPC
  agency Columbus suggest you regularly check your
  competition so that you can challenge the latest
  efforts of your competitors.