Pros and Cons of Long-Tail Keywords

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Pros and Cons of Long-Tail Keywords
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• Keywords are an integral part of SEO. They help
  Google bots deem your content as relevant and
  valuable. They also enable you to secure a high
  SERP ranking. If you want to run a successful
  content marketing campaign, you will need to
  conduct comprehensive keyword research on both
  short and long-tail keywords and their unique
  benefits and drawbacks. In this blog post, we
  will focus on the pros and cons of long-tail
  keywords and their integral role in enhancing
  your SEO ranking. So, read on to discover the
  answer to the question, Why are long-tail
  keywords important for SEO?

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Pros of Long-tail Keywords
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• They Can Help You Rank Higher Quickly
• Google ranks webpages based on a few factors,
  such as quality, authority, and relevance. A
  major reason why high-competition keyword
  rankings are dominated by industry giants is that
  their webpages have a higher authority in terms
  of quality backlinks. For instance, many webpages
  link back to websites, such as Moz and Wikipedia,
  signaling to Googles algorithm that these are
  trustworthy pages. However, if you have a newer
  website with fewer backlinks, your authority will
  not be high, even if your webpage content is of
  the highest quality.
• In such instances, targeting specific,
  low-competition, long-tail keywords will help you
  rank higher. When you target these relevant
  keywords, you will effectively create highly
  relevant content that will answer your target
  audiences query better than your competitors. It
  will increase your chances of getting a higher
  ranking for these low-competition keywords
  without the support of numerous backlinks,
  enhancing your authority.

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2. They Boost Your Conversion Rates Often,
long-tail keywords are highly specific search
queries. It indicates that the person who types
these queries is a highly qualified lead whom you
can convert into a customer. After all, people
who use long-tail keywords have a higher search
intent and are more interested in getting answers
to their queries than people who use generic
search queries. These people are looking for a
specific service, answer, product, etc. These are
the type of people that you want to be targeting.
Its because if they find high-quality content
that addresses their questions perfectly, they
are highly likely to convert. Moreover, they are
more likely to trust your brand for valuable
information. Cons of Long-Tail Keywords Here is
the singular con of long-tail keywords
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3. They Have Low Search Volume Long-tail
keywords have a low search volume, which means
that a lower number of people are searching for
these keywords. Hence, there are lesser chances
of people coming across your content. However,
you can remedy this by making sure that you use
targeted long-tail keywords with some
high-ranking keywords that have a high monthly
search volume. Find a keyword with at least 20 to
50 searches per month this minimum research
volume range will drastically vary based on your
industry and services. So, do proper research and
pair the right keywords with your long-tail ones
for effective results. The benefits of long-tail
keywords far outweigh the drawback. If you want
to use long-tail keywords in your content, make
sure to use them wisely to target user intent and
achieve your SEO goals effectively. If you need
any help with your SEO efforts, get in touch with
Marketing Tiki today!
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THANK YOU
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