Chiragdinbiryani Franchise

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CHIRAGDIN BIRYANI FRANCHISE APPROACH NOTE
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Who are we?
Aakriti Foods (www.aakritifood.com) - spreading
magic of Indian dishes since 2006 and
state-of-the art European technology in food
processing. We have successfully exported Ready
to Eat Food across many countries in the
world. Modern concept that ensures safe and
hygienic processing of food, maintaining the
aroma and taste of dishes. ISO, Halal and HACCP
certified More than 3-decades of food processing
experience
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What are we o?ering?
Chiragdin Biryani, a special and exclusive
online offering started in the year 2019
Over 15 varieties of freshly cooked non-
vegetarian and vegetarian dum biryani in a clay
handi
Mouth-watering recipes evolved from culinary
practices of Maharajas and Mughals
3 pilot outlets - Karol Bagh, Shakarpur, Gurgaon
received great response
Dum gives the perfect smoky flavour and punch
tantalizing aroma of spices in succulent biryani
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USP
WHAT SETS US APART?
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OUR VALUE PROPOSITION
Chef-less model - Just Heat Deliver Two
unskilled labour required Zero Food
Wastage Prepared food from Cloud
Kitchen Attractive packaging - Clay Handis Join
the food industry with a small investment
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HOW DO WE DO IT?
State-of-the art European food processing
technology

• State-of-the art European food processing
  technology
• Freshly made biryani processed in the cloud
  kitchen Increased shelf-life
• Store at room temperature
• Safe. Tasty. Hygienic. Everytime.

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Whats in it for you?
Standardized quality product
Food prepared and delivered to your warehouse
Product storage, heating and packaging training
Hassle Free and Fuss Free arrangement to manage
food delivery
Branding and marketing for offline and online
platforms
Save Overhead Costs Minimal cost to bootstrap
operations. Minimum Inventory
Minimum equipment requirement
Inventory support and management
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Our business models
Cloud Kitchen/Master Franchise
Unit Franchise
Food delivered to your warehouse/kitchen by CDB
Food delivered to your warehouse/outlet by CDB
Multi-unit Franchise
Distributed to multi-units or individual units
by you
Individual unit sells to customers
Food delivered to your warehouse/kitchen by CDB
Distributed to your individual units by you (5)
Individual units sell to customers
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Financials
QUANTITY VEGETARIAN NON-VEGETARIAN
500 gms 385 500
1 kg 625 800
Unit Franchisee 1) 2.5 lacs as fee
Master Franchisee
Multi-unit Franchisee

1. Minimum commitment of 25 units
2. Master Franchisee fee of 25 lacs

1. Minimum commitment of 5 units
2. Multi-unit fee of 10 lacs

3) 1 own unit, 24 other sign-ups (50 of 2.5
lacs franchise fees to brand) Open for pan-India
locations MF to have a warehouse No central
kitchen needed Gross margin of 70 of the
product supplies Product price incl GST 5
Open for pan-India locations No central kitchen
needed Gross margin of 60 of the product
supplies Product price incl GST 5
Open for pan-India locations No central kitchen
needed Gross margin of 60 of the product
supplies Product price incl GST 5
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Unit Financials I Investment INR 6 Lacs I Break
Even in 12-15 Months
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How to order?
Via chiragdinbiryani.com website and app (order
assigned to nearest outlet)
Via aggregators such as Zomato, Swiggy, Bharat
Eat, Dunzo
Via local ads placed by outlet
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Industry Overview
The Biryani Story
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Post Covid-19 stress on delivery over dine-in
FICCI-PwC report, published in December 2019
estimated the organized biryani delivery
industry at Rs 2,500 crore in 2018-19
Swiggys annual report on the countrys food
ordering habits revealed that Indians ordered an
average of 95 biryanis per minute, or 1.6
biryanis per second, in 2019
NRAI report (2019) - total market size of the
overall Indian food service industry at Rs 4.23
lakh crore in 2018-19, growing at a CAGR of 9
with organized sector contributing 35
Major players include Hyderabad's Paradise,
Behrouz Biryani, Biryani Blues, and Biryani by
Kilo among others
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Chiragdin Biryani is placed in the vacant space
created by 3 major biryani brands in NCR

• Efficiently done delivery counters
• Strategically placed with right menu mix and
  pricing
• Clean hygienic and timely delivery

growing

• Capture a market share in fast market
• Delivered to your warehouse

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Growth Opportunity
Retail and Cloud kitchen Biryani map of India
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Ideal Unit Franchise Partner

• Zeal of an entrepreneur Interest in the food
  industry Business or professional
• experience in management Local demographic
  knowledge
• and understanding of customer preference
• Access to required capital website and app
  (order assigned to nearest outlet)

Hole in the wall site Any floor No provision for
parking required Ease of access for two-wheeler
Rented or owned space No prior experience in food
industry required
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Thank you.
Call For Franchise 7827719099 www.franchisebatao.
com franchisebatao_at_gmail.com