mybillbook14

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BillBook
Marketing Plan for an Android App
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Budget Issues?
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An Outline
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Executive Summary
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Situation Analysis
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Goal
Marketing Plan
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Strategy
Tactics
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Implementation
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Brief Overview of Situation
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(No Transcript)
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Executive Summary
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How the App works?
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How the App works?
Manage your savings and expenses as well as
online transactions
Prefeed your desired Monthly Budget
Visualise your savings and expenses over the
month
Be notified when you run over you 80 budget
limit
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Situation Analysis
Market Overview
Target
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Market Overview
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Target Audience
Demographic
Geographic
Psychographic
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Goals
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App Launch By September 2017, the app shall be
launched in leading job/coaching hubs like
Delhi, Mumbai, Bangaore
1st Fiscal Year 3000 Users
GOAL
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2nd Fiscal Year 5000 Users
3rd Fiscal Year Collaboration with online
payment wallets like Paytm
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Customer Needs/Wants
Customer wants to be able to keep a track of
their savings, expenses, receivables and
payables.
Customer wants to be able to visually see which
are the areas where he spends maximum.
Needs/ Wants
Customers will be reminded time and again of
their payables and receivables and their online
transactions would be managed as well.
Customer will be notified when he exceeds 80 of
their budget
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Marketing Strategy
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(No Transcript)