YOUTUBE

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10 powerful tips to know before starting a
YouTube channel
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YouTube is the most popular video-sharing
platform and has more than 31 million channels.
The sheer number of channels illustrates the
intense competition in this field. Today, content
creators constantly look for the best YouTube
equipment, shooting location, and editing tools.
Armed with all of these, they intend to create
quality content that will keep the subscribers
glued to the channel. However, keeping your
viewers hooked to your YouTube channel is easier
said than done. If you do not want to have your
videos lost in a sea of content, you need to take
proactive measures about creating a powerful
YouTube channel. Here are ten tips that you must
consider before you create your YouTube channel.
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Consistent Posting A look at some of the most
popular YouTube channels will reveal that all of
them are consistent with their posts. When you
launch a channel, you cannot afford to wait for
perfection in every single video. Ideally, you
should identify your resource availability and
come up with a posting schedule that is
convenient for you. Ensure that you stick to the
schedule and deliver consistent content. When you
force yourself to be productive for the first few
days of your YouTube journey, and over time, it
translates into a habit. Doing the Homework These
days, you do not need a degree in filmmaking to
create professional-quality videos. Do your
homework and study content from television and
OTT platforms like Netflix or Prime. Watching
quality content will give you lessons in
lighting, production quality, camera angles, etc.
You can then incorporate these in your YouTube
videos and give a boost to your video quality.
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Gearing Up No battle can be won unarmed, and
video making is no exception to this. While you
do not need the most advanced tools in your
initial days, you do need a few basic pieces of
types of equipment.  Get yourself a camcorder
that has in-built stabilization, a 50 X optical
zoom range, and a minimum of 1080p video
resolution. Choose an APS C sensor with a
maximum 1.6 crop factor.  If you want to skip the
camcorder and use your smartphone, make sure that
your phone is equipped with in-built
stabilization, has low-light compatibility, and a
minimum resolution of 13MB. We recommend that you
use a device with storage of at least 128
GB.  For those who intend to use a digital
camera, choose a device with a minimum resolution
of 1080 p. Fixed lens with optical zoom work
well, and you must focus on a device with mic
input. That way, you can connect an external mic
to the camera for your recording purposes.  If
budget is not a constraint and you want to settle
for the best, choose a user-friendly DSLR camera.
We recommend sensors in the ISO range of 25,600.
Pick a DSLR that can shoot at 24 to 60 fps and
has the provision of autofocus in video.
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Avoiding Overdoing It When you set out to create
your YouTube channel, you should pay special
attention to the fact that there should not be
any over-editing. While 3D effects and contrast
graphics help you illustrate a point, they may
not be necessary for every video that you create.
For the best results, go for a simple setup and
process. That way, the viewer will get the
videos raw feel, which will cause them to relate
better to the content. Establishing a Pattern A
YouTube channel will have multiple videos, and
you must have some uniformity among your videos.
The use of brand colors, logos, taglines, or a
particular type of music will help establish a
brand image. That way, when a viewer stumbles
across one of your videos, they will relate it to
the channel. It will boost your brand visibility
and make your channel popular. Transcribing Your
Video You must transcribe all the video content
that you post on YouTube. Search engines do not
index captions, and that is why the transcription
boosts your online visibility. From the viewer's
perspective, the transcriptions enable your video
to reach users who have their devices on mute,
are hearing impaired, or do not speak the
language of the video. Studies establish that the
addition of captions results in a 7.32 increase
in the views of YouTube videos.
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SEO Optimization of Video The addition of primary
keywords to the video title and secondary
keywords in the description gives a major boost
to the online visibility of your video. Pay
special attention to the description section, as
this will help a potential viewer get a
perspective about your video. You can further
optimize your video by adding tags that
categorize the videos and help in ensuring that
it reaches the target audience. Adding
Call-to-Actions (CTAs) and YouTube Cards CTAs and
YouTube cards are powerful tools to direct your
viewers into watching other relevant content. If
your YouTube channel has videos that are related
to each other, you can leverage CTAs at the end
of the video to guide the user. With YouTube
Analytics, you can identify points in your video
where the viewers are the most likely to drop
off. You can add YouTube cards at such points to
direct the user into watching some other video
from your channel.
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Developing A Thick Skin As you are considering
starting a YouTube channel, chances are that you
already know of its perks. What no one tells you
is that the platform is not filled with not just
angels. A slight miss from your end will be
amplified, and you should be ready to bear the
brunt and face the criticism. You should be able
to tell apart constructive criticism and pure
trolling. You must develop a thick skin that will
allow you to ignore the trolls. Every YouTube
journey is unique, and you cannot expect to
please every viewer all the time. The tips
discussed in this article will help set out on
your YouTube channel and attract viewers. As you
create more videos, you will figure out the
tactics that work for you and the ones that do
not. Heres wishing you the very best for your
YouTube adventures ahead.
www.apponix.com
8
Developing A Thick Skin As you are considering
starting a YouTube channel, chances are that you
already know of its perks. What no one tells you
is that the platform is not filled with not just
angels. A slight miss from your end will be
amplified, and you should be ready to bear the
brunt and face the criticism. You should be able
to tell apart constructive criticism and pure
trolling. You must develop a thick skin that will
allow you to ignore the trolls. Every YouTube
journey is unique, and you cannot expect to
please every viewer all the time. The tips
discussed in this article will help set out on
your YouTube channel and attract viewers. As you
create more videos, you will figure out the
tactics that work for you and the ones that do
not. Heres wishing you the very best for your
YouTube adventures ahead.
www.apponix.com