Effective Ways To Attract Clients To Salon Or Spa

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Effective Ways To Attract Clients To Salon Or
Spa
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The biggest challenge for the beauty services
industry is gaining new clientele. Keeping the
calendar consistently booked can be overwhelming.
While you might already have a loyal customer
base, clients slow down over time. You will only
have customers as long as you keep up with
trends. According to a survey by Lockhart Meyer,
most salons and beauty corporations lose between
10- 25 of clients annually. This means that you
could lose over half your clients in three
years. Unfortunately, this seems to be the
natural cycle of the industry. Keep reading if
you are looking for ways to expand your client
base.
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The 3 Best Methods For Attracting New Clients To
Your Salon
The struggle to find new clients is never-ending.
You need to do your research before figuring out
how to make your business successful. Going
through the various 101 articles can get
overwhelming, especially if you dont know where
to begin. While there are thousands of tricks
available, we have researched and brought you
the top three. With the right salon management
software, you dont have to worry about putting
in the extra effort of attracting clients as the
software will be the main attraction, after the
services.
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1. Clean Up Your Online Profiles
The first step is to make sure your business is
online. Having an online presence is vital to
draw in a more diverse client base. Appearing
online on all the right platforms can help in the
expansion. The aim is for your name to appear on
search engines, so they find your business when
looking for Best salons in my area. Clean Up
Your Social Media Profile Instagram is the bread
and butter of beauty businesses. If you have
multiple existing social media platforms, youre
overworking yourself. Allocating some effort to
your social media can ensure youre more
practical and garner more clients. You can use
sharing software like Buffer and Hootsuite to
share photos on multiple platforms simultaneously.
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2. Invest In Your Image
Since your online profile is accurate, you can
start attracting new clients. If you want to get
more beauty clients, you have to invest in
beauty. The trick here is to focus on the basics
and not get swept up by marketing gimmicks. The
way your brand is perceived, aka the image, is
everything and should be your primary focus.
Posting about the gorgeous hairstyles and looks
you work on will get you more attention. The only
downside is that it is highly time-consuming.
Follow these tips to get the best photos Get
good selfies Get good lighting Use filters on
your photos to improve quality Pay attention to
your beauty regime Improve your existing
skills. Promote your Instagram
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3. Influence Your Friends Existing Clients
Since your profile is fantastic and your
Instagram is flourishing, it is time to use your
network to your benefit. Networking is very
beneficial to lure more clients to your spa.
Advertise better by sending them your google
business link to review it. It doesnt matter if
you have fantastic service if you have no
customers to show for it. The best way to get
more people is by leveraging your existing
clientele. Heres how Do a wall of fame or a
selfie wall with your clients, friends, and
family. These photos will add to the ambience of
the salon and encourage movement. Share your
clients before and after photos to post on
Instagram each week. Collect their images with
consent, and schedule them as frequently as you
can. Use a flattering caption for your client
and tag them as well. Get help from friends and
family Getting someone you already know to be
your client is different from winning over
someone new. So, use your friends and family as
leverage when luring new clients.
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Thats pretty much everything. Using the right
salon pos software does not have to be
difficult, nor does garnering new clients for
your salon. All you have to remember is to focus
on improving your image and honing your skills.
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