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YourOnlinePublicist (1)

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The idea of self-promotion is tricky. Not everyone is narcissistic. The idea of self-promotion pushes many on the back foot. Blowing one’s trumpets doesn’t come naturally to everybody. Then there are new-age authors going tongs and hammer about their work. Again, that’s also not an ideal way to spread the word around. Book promotion in essence means to get people to find your book, and NOT find people to get your book. – PowerPoint PPT presentation

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Title: YourOnlinePublicist (1)


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Guest posting/ Guest Blogging
  • Guest posting is a brilliant way to reach a big,
    engaged audience. As a guest blogger, you write a
    blog post for someone elses website. They
    publish it on their designated section. A short
    bio about you and your book gets mentioned in the
    end. You get to write the bio and link to your
    book or website.

3
Have a presence on Podcasts
  • Podcasters are often actively looking for people
    to interview, so do reach out to the pertinent
    podcast hosts you know of. Reach out to people
    who talk about your subject area or fiction genre.

4
Virtual Book Tour
  • A virtual book tour means touring different
    websites, podcasts, social media, social
    profiles, and so on. One needs to spend a
    dedicated stop time at each of the avenues. This
    usually is an effective way to get your book in
    front of lots of people. Going on a tour just
    after the launch helps immensely. It can also
    bring you website traffic, more followers, and
    email subscribers. If you are a serial author it
    can help you with the next launch, as well.

5
SEO Tone Up
  • SEO is search engine optimization. Its the art
    and science of getting your site to appear at or
    near the top of search engine results. If your
    website ranks at the top of a Google search for
    terms related to your book, then that will help
    you get the mileage and sell more.

6
Email Marketing
  • A mailing list, containing the email addresses of
    people who are interested in your work, is one
    the most effective ways to build a solid audience
    base. Regular communication means you know the
    pulse and accordingly can package your book. A
    regular newsletter is the best way to reinforce
    the relationship between you and your prospects.

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SMM
  • SMM is social media marketing. If one has to
    disrupt the ecosystem and gain mileage out of it,
    one needs to inundate various social media such
    as LinkedIn, Facebook, Twitter, Instagram, and
    Google with a precise introduction and summary of
    your book. The same message across the platforms
    reinforces the connection and creates curiosity
    about your work.

8
Taking the mileage out of Goodreads
  • If youre hesitant in using social media,
    Goodreads might just be the tool for you. Its a
    social network all about books! Once your book is
    published, it should automatically and
    immediately appear on Goodreads. As the author,
    you can create an author page, which you can
    customize. You can also list and rate books
    youve read.

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https//youronlinepublicist.com/
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