Link Reclamation_bhivetechnologies

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LINK RECLAMATION
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WHAT IS LINK RECLAMATION?

• Link reclamation is the process of finding and
  replacing lost or broken links to your website.
  These links are also known as dead links and
  include both internal and backlinks.
• Link reclamation involves finding and replacing
  lost or dead links to your sitebut how
  important is it to your SEO? And is it worth all
  the effort when you can simply build new links
  instead?
• Link reclamation plays an integral role in your
  SEO efforts, particularly in maintaining a
  seamless user experience on your site. But at the
  same time, not every lost link needs to be
  reclaimed.
• To explain, internal links refer to hyperlinks
  on your website that bring you to a page on the
  same website or domain, while backlinks refer to
  hyperlinks on a different domain that point to
  your website.
• Here, lets learn why link reclamation is key for
  SEO and how to reclaim internal links and
  backlinks effectively.

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WHY IS IT IMPORTANT TO RECLAIM LINKS?

• Link reclamation ensures link equity is retained.
• Link equityalso called link juicerefers to the
  SEO value of interlinking, where value and
  authority is passed from one page to another
  through links.
• By reclaiming lost links, you can maintain the
  SEO value of the links youve built and acquired
  over time. Fixing internal links is also critical
  for passing link equity from pages with many
  backlinks to other pages.
• Furthermore, reclaiming links lowers the chances
  of site visitors landing on a 404 error page,
  thereby ensuring a better user experience.
• As you go through the link reclamation process,
  youll also likely experience the added benefit
  of discovering other issues to fixlike defective
  pages and duplicate content, the repair of which
  can improve your page rankings and organic
  traffic to your site.

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WHEN SHOULD YOU USE A LINK RECLAMATION STRATEGY?

• Link reclamation is usually required when links
  are lost. There are several reasons why links may
  be lost
• Broken link Users get redirected to a 404 error
  page due to a broken URL. This usually occurs
  when sites decide to change their URL structure
  without adequately setting up 301 redirects.
• Redirect issues This can be caused by a broken
  redirect chain or an endless redirect loop.
• Link removal This usually occurs when the author
  of an external article has removed your link from
  their site after identifying a more updated
  resource or if your competitors are doing
  outreach campaigns for link building.
• Expiration of low-quality links These could be
  old links purchased from private blog networks
  (PBN) years ago or links on low-quality sites
  that Google has deemed spam.
• Disappearing content This occurs when a page
  linked to your site has expired and no longer
  exists on the web.

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TOOLS AND WAYS LINKS RECLAMATION

• TOOLS FOR LINK RECLAMATION
• There are many free and paid tools available for
  link reclamation, including but not limited to
• Google Search Console
• Dragon Metrics
• 4 WAYS TO FIND AND RECLAIM LOST LINKS
• Here are 4 different ways to find and reclaim
  lost links
• BROKEN INTERNAL LINKS (4XX ERROR)
• BROKEN BACKLINKS (4XX ERROR)
• REDIRECT ERRORS (301 AND 302)
• REMOVED LINKS

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COMMON CHALLENGES WITH LINK RECLAMATION

• Its not always easy to convince an external site
  to update their content, so begin by first fixing
  what you have control over that is, internal
  links.
• After doing so, you can consider reaching out to
  external websites to reclaim backlinks.
• However, not all external site owners will be
  compelled to update their content to
  reflect your link. So, bear in mind these tips
  when reaching out to them
• Always be respectfuldont be pushy.
• Only reach out when you genuinely think that your
  link is relevant and will add value to their
  content.
• Improve your own content (where necessary) to
  give them a good reason to add your link back.
• Link building is hard work, which is why it is
  important to make sure to get the most out of the
  links that you have already built through link
  reclamation. But remember that not all lost links
  need to be reclaimedlow-quality backlinks may do
  more harm than good to your SEO. Instead, focus
  your efforts on quality links that have a higher
  likelihood of being reclaimed!

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THANK YOU
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