Overview of business intelligence tool and analytics in 2021

1
(No Transcript)
2

• The emergence of social media has changed the way
  of marketing in todays world. Businesses
  nowadays spend at least 5 of their revenue on
  marketing. Business Intelligence (BI) refers to
  extracting the actionable insights from data to
  make an informed decision. The data are collected
  from various sources with the help of a business
  intelligence tool.
•  
• The data collected from various platforms is the
  heart of the marketing efforts of the companies.
  The marketing report tools will help you know the
  market trends and the campaigns' effectiveness
  and strategies. It also assists in uncovering the
  new opportunities that will help in business
  growth.

3
Which tools are considered as business
intelligence tools?
The business intelligence tools are used to
collect, transform, analyze, and manipulate data
to help businesses make meaningful and actionable
insights. The company has to look for the best
marketing tools which have various features.
Depending upon the business needs, you can choose
the marketing report tools and data visualization
consultant. The general categories of the
business intelligence tools are digital
dashboards, reporting and querying, business
activity monitoring, etc. You have to look for
the best data visualization consultant who will
help in creating the report based on your need.
Since these dashboards are highly customizable
which means you can generate the report based on
your industry type.
4
How to select the best business intelligence tool?
Businesses must consider the following factors
while selecting the tool

•  
• Marketing strategy
• Business goals
• Business requirements
• Ease of implementation
• Performance measurement
• Amount of security
• Cost
• Technical support.
•  
• Hence, evaluate the tools based on these factors
  and choose the best tool for your business growth.

5
Top 5 analytical techniques used in 2021

1. Use of AI-powered tools The use of AI
   technologies have simplified the business
   analytics for the users. Since businesses
   nowadays rely on data, the use of analyzing tools
   will help get effective results and faster
   analysis.
2. Complete analysis With these marketing report
   tools, all the metrics are used for analysis.
   Even video, text and other modes are analyzed to
   gather business insights. These insights will
   drive significant developments in the business
   and innovations. With the report, you can monitor
   and control the performance and customer
   experience.

6

1. Data fabric Most of the businesses nowadays
   work in a hybrid cloud environment. The data is
   distributed in no time to team members and
   clients to make informed decisions. The data
   fabrics help in dealing with the size, complexity
   and distribution of data. In general, it speeds
   up decision-making.
2. Edge computing The use of various tools and
   edge computing will make organizations take
   decisions faster in real-time.
3. Automation As most enterprises are continuously
   developing to support unique data analysis and
   process management. You can also increase the
   security and optimize the performance depending
   upon the requirement.

7
Thank You