creative3media (2)

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Social marketinghttps//creative3media.com/
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Social marketing

• Social marketing is an approach used to develop
  activities aimed at changing or maintaining
  peoples behavior for the benefit of individuals
  and society as a whole.
• Combining ideas from
  commercial marketing and the social sciences,
  social marketing is a proven tool for influencing
  behaviour in a sustainable and cost-effective
  way.
• https//creative3media.com/social-marketing-aka-in
  tent-based-branding/

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example

• Many effective social marketing campaigns use
  symbolic visuals that are instantly recognizable.
  Examples include Awareness Ribbons, Smokey the
  Bear for wildfire prevention, and Rosie the
  Riveter, which was used during World War II to
  inspire women to help with the war effort.

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• Social marketing is marketing designed to create
  social change, not to directly benefit a brand.
  Using traditional marketing techniques, it raises
  awareness of a given problem or cause, and aims
  to convince an audience to change their
  behaviors.
  
• So, instead of selling a product,
  social marketing sells a behavior or lifestyle
  that benefits society, in order to create the
  desired change. This benefit to the public good
  is always the primary focus. And instead of
  showing how a product is better than competing
  products, social marketing competes against
  undesirable thoughts, behaviors, or actions.

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Social marketing is commonly used for causes like

• Health and safety, including
• Anti-Smoking
• Anti-Drug
• Promoting exercise and healthy eating
• Safe driving
• Railroad station safety

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Environmental causes, including

• Anti-deforestation
• Anti-littering
• Endangered species awareness

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Social activism, including

• Illuminating struggles that people of color,
  people with disabilities, etc. face, then
  inspiring people to fight against mechanisms that
  create inequality
• Anti-bullying
• Fighting gender stereotypes

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It helps you to decide

• Which people to work with
• What behavior to influence
• How to go about it
• How to measure it
• Social marketing is not the same as social media
  marketing.

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How social marketing helps 

• Policy social marketing helps to ensure policy
  is based on an understanding of peoples lives,
  making policy goals realistic and achievable. 
• Strategy social marketing enables you to target
  your resources cost-effectively, and select
  interventions that have the best impact over
  time. 
• Implementation and delivery social marketing
  enables you to develop products, services and
  communications that fit peoples needs and
  motivations. 

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Types of social marketing

• There are two types of social marketing
• Operational social marketing 
• Strategic social marketing
• Operational social marketing is used to change
  behavior, whereas strategic social marketing is
  used to form new policies and development
  strategies.

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four PS of social marketing

• One aspect of marketing that social marketing
  draws on is the marketing mixthe so-called four
  Psproduct, price, place, and promotion. The most
  important aspect of the marketing mix is the
  offer or the product.

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Social marketing techniques

• Social marketing is the use of commercial
  marketing principles and techniques to improve
  the welfare of people and the physical, social
  and economic environment in which they live.
  Social marketing uses the same collection of
  tools to "sell" healthy behaviors that are used
  to sell jeans.

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Objective of social marketing

• The goal of social marketing is always to change
  or maintain how people behave not what they
  think or how aware they are about an issue. If
  your goal is only to increase awareness or
  knowledge, or change attitudes, you are not doing
  social marketing.

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What are the application of social marketing?

• Social marketing applies a "customer-oriented"
  approach and uses the concepts and tools used by
  commercial marketers in pursuit of social goals
  like anti-smoking campaigns or fundraising for
  NGOs. Social marketers must create a competitive
  advantage by constantly adapting to and
  instigating change.

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Thank You
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