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Title: creative3media (2)


1
Social marketinghttps//creative3media.com/
2
Social marketing
  • Social marketing is an approach used to develop
    activities aimed at changing or maintaining
    peoples behavior for the benefit of individuals
    and society as a whole.
  • Combining ideas from
    commercial marketing and the social sciences,
    social marketing is a proven tool for influencing
    behaviour in a sustainable and cost-effective
    way.
  • https//creative3media.com/social-marketing-aka-in
    tent-based-branding/

3
example
  • Many effective social marketing campaigns use
    symbolic visuals that are instantly recognizable.
    Examples include Awareness Ribbons, Smokey the
    Bear for wildfire prevention, and Rosie the
    Riveter, which was used during World War II to
    inspire women to help with the war effort.

4
  • Social marketing is marketing designed to create
    social change, not to directly benefit a brand.
    Using traditional marketing techniques, it raises
    awareness of a given problem or cause, and aims
    to convince an audience to change their
    behaviors.
  • So, instead of selling a product,
    social marketing sells a behavior or lifestyle
    that benefits society, in order to create the
    desired change. This benefit to the public good
    is always the primary focus. And instead of
    showing how a product is better than competing
    products, social marketing competes against
    undesirable thoughts, behaviors, or actions.

5
Social marketing is commonly used for causes like
  • Health and safety, including
  • Anti-Smoking
  • Anti-Drug
  • Promoting exercise and healthy eating
  • Safe driving
  • Railroad station safety

6
Environmental causes, including
  • Anti-deforestation
  • Anti-littering
  • Endangered species awareness

7
Social activism, including
  • Illuminating struggles that people of color,
    people with disabilities, etc. face, then
    inspiring people to fight against mechanisms that
    create inequality
  • Anti-bullying
  • Fighting gender stereotypes

8
It helps you to decide
  • Which people to work with
  • What behavior to influence
  • How to go about it
  • How to measure it
  • Social marketing is not the same as social media
    marketing.

9
How social marketing helps 
  • Policy social marketing helps to ensure policy
    is based on an understanding of peoples lives,
    making policy goals realistic and achievable. 
  • Strategy social marketing enables you to target
    your resources cost-effectively, and select
    interventions that have the best impact over
    time. 
  • Implementation and delivery social marketing
    enables you to develop products, services and
    communications that fit peoples needs and
    motivations. 

10
Types of social marketing
  • There are two types of social marketing
  • Operational social marketing 
  • Strategic social marketing
  • Operational social marketing is used to change
    behavior, whereas strategic social marketing is
    used to form new policies and development
    strategies.

11
four PS of social marketing
  • One aspect of marketing that social marketing
    draws on is the marketing mixthe so-called four
    Psproduct, price, place, and promotion. The most
    important aspect of the marketing mix is the
    offer or the product.

12
Social marketing techniques
  • Social marketing is the use of commercial
    marketing principles and techniques to improve
    the welfare of people and the physical, social
    and economic environment in which they live.
    Social marketing uses the same collection of
    tools to "sell" healthy behaviors that are used
    to sell jeans.

13
Objective of social marketing
  • The goal of social marketing is always to change
    or maintain how people behave not what they
    think or how aware they are about an issue. If
    your goal is only to increase awareness or
    knowledge, or change attitudes, you are not doing
    social marketing.

14
What are the application of social marketing?
  • Social marketing applies a "customer-oriented"
    approach and uses the concepts and tools used by
    commercial marketers in pursuit of social goals
    like anti-smoking campaigns or fundraising for
    NGOs. Social marketers must create a competitive
    advantage by constantly adapting to and
    instigating change.

15
Thank You
16
  • FaceBook
  • https//web.facebook.com/creativethreemedia/?_rdc
    1_rdr
  • Instragram
  • https//www.instagram.com/creative3media/
  • Twitter
  • https//twitter.com/wecreativ3
  • YouTube
  • https//www.youtube.com/channel/UCaztt9tB5ZiwOwnmf
    Qxg1xQ
  • Linkedion
  • https//www.linkedin.com/company/creativ3-ni/
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