video production company

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Video productionhttps//creative3media.com/
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Video production

• The process of creating video content for
  television, home video, or the internet is known
  as video production. It's similar to film
  making, but instead of film stock, video is
  recorded as analog signals on video tape,
  digitally on video tape, or as computer files
  stored on optical discs, hard drives, magnetic
  tape, or memory cards.
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stages of video production

• 1.All of the planning and coordination takes
  place during pre-production.
• 2.When you capture all of the elements that will
  appear in your finished video, this is referred
  to as production .
• 3.All of the elements are edited and blended in
  post-production to create the final video.
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PRE-PRODUCTION

• The first stage in the process of making a video
  is to plan ahead and lay the foundation. It's
  critical to conduct the necessary planning,
  research, problem-solving, and organization
  during this phase to ensure the success of your
  video project.
• The following items are included in the
  pre-production phase
• Goals in video.
• Budget/scope
• Choosing a story
• Timeline for the project Script writing
• Talent/characters
• Needs for a production staff and equipment
• Location Scouting
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PRE-PRODUCTION
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PRODUCTION

• The sound, lighting, and video equipment are all
  set up during the production phase.
• Interviewing people.
• Voiceovers are being recorded .
• Getting b-roll footage.
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PRODUCTION
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POST-PRODUCTION

• Post-production is the editing portion of the
  filmmaking or video production process.
• During this process, the post-production crew
  not only pieces together raw footage, but adds
  sound including music, voiceovers, and sound
  effects and visual effects.
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POST-PRODUCTION
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Types of videos

• There are many different types of video
  production. The most common include film and TV
  production, television commercials, internet
  commercials, corporate videos, product videos,
  customer testimonial videos, marketing videos,
  event videos, wedding videos.
• Production scale
• Shooting styles and techniques
• Television broadcast
• Video production for distance education
• Event video
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Importance of Video Production

• Video is great for explaining your product or
  service.
• Video increases sales.
• Video shows a brands personality, culture, and
  ethos.
• Increase brand awareness
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Video is great for explaining your Product or
Service.

• Especially for businesses just starting out,
  video can capture the attention and understanding
  of your target audience in under 2 minutes.
• When viewers watch a video, they retain 95 of
  the message, yet only 10 after reading written
  content.
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Video increases sales.

• Did you know that nearly 50 of internet users
  look for videos about a product or service before
  they go out shopping.
• Marketers who used video production also grew
  their revenue 49 faster than non-video users.
• Including a video on your homepage you can
  increase conversion rates by 20 or more.
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Video shows a brands personality, culture.

• Your visual assets are extremely important.
  Theyre a chance to show off all of these things
  to your audience.
• Watching a video is the most effective way to see
  what a brand can accomplish creatively, along
  with what they sound, look and feel like.
• Bad sound is unforgiveable for video viewers
  the only exception is social media video content.
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Increase brand awareness

• The first thing you need to think about when
  creating a video to raise awareness of your brand
  is your audience. ...
• Be original.
• Be succinct.
• Promote like crazy.
• Optimize for different devices.
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Challenges of Video Marketing

• Once upon a time, the cost was a serious
  challenge to video marketing The cost of
  equipment, editing software, from an end-users
  perspective, the data cost of consuming online
  video.
• Video marketing is a way to create a buzz with
  visuals!Today, those challenges are mostly in
  the rear-view mirror. Yes, you still need some
  budget good equipment, editing software, and a
  delivery platform are more affordable than they
  once were.
• Additionally, video content marketers need to
  have a solid understanding of metrics, and how
  they indicate a videos success and areas for
  improvement.
• In fact, the biggest challenges of video
  marketing in 2019 are strategic How to build a
  solid and effective video marketing strategy, how
  to create content that people want to consume,
  and how to create engaging videos that get
  shared.
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• Thank You
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