Clever Content Marketing Campaigns to Inspire You

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Clever Content Marketing Campaigns to Inspire You

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Content marketing is an effective lead
generation tool, but coming up with ideas for
content marketing campaigns can sometimes be a
pain in the rear. If youre finding that your
idea bucket is running dry, youre not alone.
According to  Zazzle Media, 65 of companies find
it challenging to produce engaging content, while
60 struggle to produce content
consistently. Unfortunately, content marketing
is all about consistently producing engaging
content to keep your visitors coming back, and
hopefully turn them into customers. Producing
lacklustre content on an irregular schedule means
youre losing out. To help you keep your
momentum going, weve compiled a list of some
brilliant content marketing campaigns. We hope
they inspire you!
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Blogging Examples

• When people think of content marketing campaigns,
  theres a good chance theyre going to think
  about blogging first. Understandable, because
  blogging is a great content marketing tool. It
  allows you to provide helpful information, grab
  your visitors attention, it fuels your SEO
  efforts and it can be used to flesh out your
  social media presence. 
• Here are just a few examples of companies getting
  blogging right. 

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Buffer

• Thanks to their three-pronged content marketing
  strategy, Buffer is definitely a prime example of
  someone getting content marketing right. A huge
  proponent of growth hacking, they used guest
  blogging to fuel their initial growth, publishing
  content multiple times per day on high-visibility
  sites. This strategy netted them their first
  100,000 users.

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On their own blog, they first wrote about people
who influenced their customers. This allowed them
to create highly shareable, high-quality
content. They now have four blogs, including the
Open Blog, and the Transparency blogs. Here they
share the ups and downs theyve faced over the
years. They also make use of email marketing with
their content marketing campaigns to share their
best content.  A highly trusted and recognised
brand, their results speak for themselves. They
now have around a million social media followers,
and close to 400k users. 
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Hubspot

• When you think of content marketing campaigns
  done right, youre probably thinking about
  Hubspot. At least, theyre who I think about. In
  addition to creating free tools, Hubspot also
  uses content marketing campaigns through

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• Writing in-depth blog posts regarding the
  problems their users are facing
• Adding content upgrades like ebooks to their
  posts
• Creating an educational content sharing hub,
  Inbound.org which receives 321,000 guests
  every month. This also provides an excellent
  chance for them to market their certification and
  partnership programs
• Creating videos for Facebook and exploiting
  LinkedIn to send traffic to those videos
• And their content marketing campaigns are
  definitely working, because theyre
  a multi-million dollar company.

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GE

• GE, or General Electric, is an inspiring source
  of B2B content marketing campaign examples. While
  some might consider them a dull business,
  specialising in wind turbines, jet engines,
  locomotives and so on, they have really brought
  it to life. Their Instagram content marketing
  campaign is a perfect example of this. 

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• Combining this campaign with influencer
  marketing, they roped six influencers and a few
  superfans into doing the GEInstaWalk. They
  toured the GE manufacturing facilities, uploading
  selfies with the aforementioned hashtag. The only
  way to describe the results is spectacular.
  Through this campaign, they achieved
• 8 million account views for the GE Instagram
  account
• 3 million reaches per tour
• 3,000 new followers
• And all of  it was done without any paid
  advertising.

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Glossier

• Glossier has received some attention for
  their abandoned cart emails, but theyre also a
  front-runner in content marketing campaigns. For
  one, they are excellent at making use of
  user-generated content to boost their own brand
  on Instagram.

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Not only does this cut down on a lot of the
content creation work, it also allows their
audience to feel good about themselves when they
get featured. This also results in even higher
reach and engagement. Heres an example from when
they reposted a tweet from a fan on their
Instagram account. They also showcase some of
their latest Instagram content on their homepage,
which further attracts customers to the page.
They must definitely be doing something right,
because they currently have over a million
followers. 
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Tried-and-True Content Marketing Examples

• Next, we have a few examples of content marketing
  campaigns which dont rely on any social media
  promotion. 

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John Deere

• Glossier has received some attention for
  their abandoned cart emails, but theyre also a
  front-runner in content marketing campaigns. For
  one, they are excellent at making use of
  user-generated content to boost their own brand
  on Instagram.

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First published in 1895, the publication was
designed to help customers of John Deere with any
issues they faced. This served to demonstrate the
companys expertise, and show customers that they
cared.  Doesnt this sound like exactly the
point of modern content marketing?  Even more
amazing than the fact that John Deere basically
started the content marketing craze, their
publication is still going strong over 120 years
later. Its also now available online. Talk about
moving with the times. 
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AARP

• Knowing your audience and understanding what they
  want is vital if you want to succeed with content
  marketing, an AARP is an excellent example of
  that.

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Their magazine has won multiple awards for its
design and photography, as well as the quality of
its content. The secret to their success is
actually no secret at all. They listen to their
audience, taking emails, letters and social media
mentions, using the information they collect to
determine exactly which topics will resonate most
with their user base. Americas largest consumer
magazine, AARP The Magazine goes to 22 million
households, and more than half of their 37
million readers have read three of the last four
issues.
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Visual Content Marketing Examples

• According to Stone Temple Consulting tweets with
  images are 65 more likely to be retweeted. This
  serves to illustrate that images are the
  lifeblood of social media. Jeff Bullas also found
  that blog posts with images receive up to 94
  more views. 
• Our next batch of inspiring content marketing
  campaigns shows companies making good use of
  visual content to increase their brands
  visibility. 

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Shutterstock

• Shutterstock is basically a household name when
  it comes to images, and theyve used their
  expertise to create a resource which is helpful
  for everyone a report on creative trends.

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People love reliable data, and reports are the
kind of thing that get widely shared. One of
their infographics attracted thousands of shares
on social media, and attracted more than 6
billion visits to the site. This is according to
the Content Marketing Institute. They have since
added interactivity to the resource, including
music and video as well as images. This attracted
over 100k shares. 
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