digitalvishnu

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Top 13 SEO Prototypes Every SEO Beginners Must
Know

• Presented By,
• Digital Vishnu

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Introduction

• With the exponential growth of the internet, it
  is more important than ever for businesses to
  take advantage of search engine optimization
  (SEO) to create a strong presence on the web.
• Although these days, there are many methods of
  getting a web page ranked, the following 13
  techniques are effective and proven techniques.
• The usability of a site is an important factor in
  getting and keeping visitors and ranking well in
  the search engines.
• Studies have shown that sites that rank highest
  on search engine results pages (SERPs) possess
  the best usability.
• A site that requires less effort for visitors to
  access is more likely to be successful than one
  that requires a lot of extra time and effort to
  use.

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1. Robots.txt File

• If you do not publish images on your web site,
  you can use robots.txt to tell Googlebot where it
  cannot index images on your website.

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2. Link Popularity

• While backlinks alone are not the most important
  factor in positioning on search engines, they do
  play a large role in SEO. Links coming from
  websites that rank high in search engine results
  pages (SERPs) can significantly improve your
  ranking.

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3. Site Map

• A site map provides an easy to follow path for
  search engines like Googlebot to crawl your web
  page. A site map helps you with your SEO efforts
  because it helps tell search engines about all of
  the relevant pages on your website, which in turn
  helps with determining its importance and
  position within SERPs.

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4. Content Marketing

• One of the best ways to increase search engine
  traffic is through content marketing (CMS).
  Content marketing is a type of marketing that
  emphasizes original and interesting content
  rather than paying for advertisements on search
  engines. Content marketing increases search
  engine traffic because it appeals to people's
  innate curiosity and desire to learn.

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5. Meta Tags

• Search engine users often use meta tags as a way
  to increase the relevancy of their searches. A
  meta tag places keywords into the head of your
  page, making them easier to find. When you place
  meta tags, make sure that they are relevant and
  accurate, as this will increase your likelihood
  of ranking higher on SERPs.

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6. The Keyword Tool

• There is an easy way to find out what words
  people use to search for a particular topic. The
  keyword tool tells you the most popular words
  used by people when searching for a certain topic
  and their order of importance, which can help you
  gauge the importance of certain keywords and
  adjust your content accordingly.

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7. XML Sitemap

• An XML sitemap is a set of instructions that
  tells search engines like Googlebot where to find
  all of your important web pages. If you use an
  XML sitemap, it will allow search engines like
  Googlebot to easily crawl all of your web pages
  and ensure that they are well indexed.

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8. Content Security

• During the process of creating content, it is
  important to make sure that it is secure. While
  many search engine spiders do not read or use
  JavaScript, there are still hackers who try to
  trick search engine spiders. Content security
  helps eliminate these potential threats by
  preventing hackers from tricking search engines
  like Googlebot.

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9. Meta Descriptions

• Meta descriptions work much like the meta tags in
  that they help submit your website to search
  engines like Google in a way that will improve
  your ranking in SERPs. By adding meta
  descriptions to the head of your web page, you
  give yourself the opportunity to tell search
  engines about how well your page is designed and
  helpful for visitors via their meta description.

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10. Site Optimization

• There are a number of easy ways to improve the
  speed and overall potential of your web page. By
  optimizing your site, you help search engines
  like Googlebot easily find all of the important
  information on your web page.

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11. Content Creation

• In order to have a strong presence on the web,
  you must create engaging and useful content that
  is relevant for users and search engines alike.
  By creating useful and interesting content, you
  enable users and search engines like Googlebot to
  easily gain access to all of your web pages and
  help improve your overall ranking in SERPs.

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12. Local Optimization

• Local optimization is an effective way for
  businesses to gain more visitors from local
  searches. Doing so is simple, all you have to do
  is place your business address in the head of
  your web page. Doing so can increase your traffic
  by helping you gain organic visits through local
  searches.

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13. Social Optimization

• By optimizing your social media presence, you
  gain certainty that people will be able to find
  and engage with all of the content that you
  publish on social media sites like Facebook and
  Twitter. By optimizing these sites for search
  engines like Googlebot, you gain the ability to
  improve your overall ranking in SERPs by
  increasing the number of people who link to,
  comment on and share your content on social media
  sites.

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Contact Us

• Digital Vishnu Digital Marketing Course
  Institute in Coimbatore,
• 27A/1, Sundaram Street,
• 5th cross, Vinayagapuram South, Saravanampatti,
• Coimbatore, Tamil Nadu 641035
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