10 Points to Improve your Websites on Google

1
On-Page SEO

• 10 Point to Improve your Website Rank on Google

2
(No Transcript)
3
On-page SEO

• On-page SEO is the first step of performing SEO
  on your website. On-page SEO is preformed on your
  website or webpage. The change which we do on our
  website is falls under this category, All though
  the change is related with content or code.
  On-page SEO can optimize your rank on google by
  doing some changes in your website according to
  googles guideline. In Digital Marketing Course
  SEO is divided into two pieces, First one is
  On-page SEO and second is Off-page SEO. In
  On-page SEO we have to optimize thing like
  content, Image, landing page, etc, We have to do
  keyword research and much more which I will tell
  your below in brief

4
1. Keyword Research
5
(No Transcript)
6

• The first step in On-page SEO is Keyword research
  according to the Digital Marketing Course. In
  this task we have to search a keyword which can
  relate our business or webpage and also this
  keyword has maximum search value and minimum
  competition because this will help your website
  to rank easily on google or any other search
  engine. We have some tool which can help you to
  find out keyword related to your business
• 1. Google Keyword Planner
• 2. Uber Suggest
• 3. Keywordtool.io

7
2. Meta tag
8
(No Transcript)
9

• Meta tags are the tag through which we can tell
  people what we do in their google search result
  when search something related to your website or
  business. Meta tags helps us to create a title
  and description of our website which appear on
  google search result

10
3. OG tag
11
(No Transcript)
12

• OG tag means Open Graph tags. This are use to
  optimize the sharing of your website link in
  social platforms. Through this tag we can show
  our Title, website name, a short description and
  image when people enter our website URL on this
  platforms which is Facebook, Twitter, Pinterest
  and as well as whatsapp. We can manage which
  title, description, and image a person see when
  he enter or see a post which contain our
  websites URL

13
4. Image Optimization
14
(No Transcript)
15

• Image optimization is also a important process in
  SEO. We have to give the image a proper name
  before uploading it to the server and after that
  we have to give the image a title because in some
  case the human cannot understand the image so if
  we put title on it this helps them to understand
  the image. We also have put alt text to the image
  because if the image will not load proper then
  this text will shows as an alternate of the
  image. And we also have to use a small size image
  so that our webpage can load faster and it also
  helps in increasing our website speed. We can
  also compress the image through
  https//tinypng.com/

16
5. Landing Page Optimization
17
(No Transcript)
18

• When a visitor land on your website through a
  campaign or any platform that page is known as
  Landing page. This pages are mainly use to
  generate online leads through campaigns. We have
  to use content according to the visitor need and
  we also have create a contact form through which
  a visitor can submit their details in it with the
  use of call to action button and this button is
  also used for make to you from visitors end. The
  landing page should be mobile-friendly it is the
  most important thing in landing page optimization.

19
6. Content Optimization
20
(No Transcript)
21
Content Optimization is also a main part of SEO.
You can read blogs of Brian Dean, his is a famous
for blog writing related to SEO 1. We have to
start title tag with our keyword and we also have
to make a catchy title by using modifiers like
2016, best, 100, review, etc. 2. We have to
make an SEO friendly URL like we have to avoid
all unrelated word for our URL the best URL is
like at first there is a website name and after/
there is only the page/blog title 3. After that,
we have to use our keyword in lth1gtTag (First
heading) and we also have to use our key in
lth2gtorlth3gt tag 4. Then after that, we also have
to rotate our keyword 2-3 times in the first 200
words our page content
22
7. Robots.txt files
23
(No Transcript)
24
Robots.txt files can filter which bots are
allowed on our website, This file guide the
crawler were to crawl on your website. We can do
this by placing this file in the root of our
website.
25
8. Sitemap
26
(No Transcript)
27
In sitemap.xml, we can create a site map or in
brief we can set priority of our web pages,
through which we can tell google to set the page
priority according to us. And this also rank our
web pages priority wise
28
9. Canonical Redirection
29
(No Transcript)
30
Canonical redirection is create because user can
write your website in different types, So this
canonical file help google to identify your
website through this different links. Canonical
redirection can create by placing ltlink
rel"canonical" href"http//www.example .com"
/gt in the head section of your website
31
10. Htaccess file
32
(No Transcript)
33
If we want to create some redirection like
301,302,404,500, etc. We can do this by placing
the code in .htaccess file which already exists
in the file manager of our website. Above all the
redirections 404 redirection is very important
and we make sure we use this redirection in our
website
34
Conclusion
35
We can perform On-page SEO by doing this task as
a sequence wise. This task helps your website to
rank on the search engine. In On-page all this
point are important to remember like first do
keyword research then make a catchy meta tag then
write OG tag and then perform Image optimization
after that content optimization and then landing
page optimization, it is also important to place
a Robots.txt, sitemap.xml and HTacces file in the
root and one more important thing is to create a
canonical redirection.