Difference Between Dead-end page and Orphan Pages

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Dead -end page Vs Orphan Pages, what are they?
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Orphan Page

• Dead ends are URLs that dont have any links on
  them. In this case, users are left with no other
  choice than to use the back button. The user
  experience is generally poor on dead-end pages.

• Orphan pages can never be linked to other pages
  within the website. You cant access or find the
  page unless you know the URL.

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Do you think it harms your page?

• Regardless of how valuable the content on that
  page is to SEO, and to the traffic on your site,
  it cannot be accessed by users. As a result, it
  is ineffective, and you are unlikely to catch the
  attention of your audience.
• Search engines might view orphan pages as doorway
  pages, according to certain people. Page doorways
  are deliberately created pages that try to rank
  higher for SEO purposes but arent intended as
  such.

Those orphan pages will be penalized by the
search engine if they are regarded as doorway
pages. Nobody has yet confirmed whether or not
this is true since it has been contested for so
long. Because of this, you should always be
cautious when creating the websites page.
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Dead-end Page
Do you think it harms your page?

• Dead-end pages give users no choice but to stay
  on the current page. Users have no option to
  click through to an outgoing page. Consider a
  store scenario, there are all your customers
  items in carts, but you are lacking registers to
  check out their purchases. Hence, the items are
  returned, and the customer leaves empty-handed.
  No sales made.
• Considering this, it makes sense that you may
  lose some of your websites value by not linking
  anywhere else, without giving users an
  alternative route.

• Because your user no longer has a reference
  point, you are losing your ability to give them
  that. The reader just reads what they see. The
  reader just reads what they see. You should link
  the page to another so that you can avoid this
  from happening so that your website can benefit
  as much as possible.
• The majority of websites are built using
  templates, making it difficult to construct a
  dead end, as they always include links in their
  sidebars, banners, and footers.

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Dead vs. Orphan Pages

• While some SEO agencies generate orphaned pages
  specifically, so that information they have
  gathered is protected, the process is almost
  always technical. The error may be caused by
  missing content or an expiring link without
  indicating a status code.
• You can at least find a dead-end page, but there
  is no indication of what to do, to put it mildly.
  A quick fix, such as linking their About us
  page to Affiliates page could solve the
  problem.
• Adding a simple detour can fix all of these
  missed opportunities. Here is to know more about
  Dead-end page Vs Orphan Pages.

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1. Pages of service

• The majority of marketing sites just end after a
  few pages. They lack a call to action. Links
  within the website are few. A little footer is
  all that remains after the text ends.
• It is important for websites to tell visitors
  exactly what to do next in a gentle manner so
  that they feel encouraged to take action.
• Consider this Encourage your visitors to get in
  touch with you by posting calls to action at the
  bottom of your services pages.
• Consider this Direct visitors to high-value,
  related pages of your site using internal links.

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2. Blog Posts

• Bloggers who are at their best will often include
  a question to encourage comments and dialogue.
  Poor bloggers refrain from even linking to their
  own posts.
• Keep in mind that you are a marketer as well as
  have a helpful blog. You should post a few times
  per week to get your readers to visit your site
  more often.
• Consider this Make sure older posts still
  receiving traffic are checked in your Analytics.
  Go back and read it again. Could it be linked to
  anything else? Would it be linked to a newer
  post? These links should be incorporated along
  with the body text, or they can be included in a
  list of related links.
• Consider this Make sure every blog post links to
  at least one of your marketing pages.

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3. Site Search No Results Page

• Are there search tools on your site? Do visitors
  find anything on your site when nothing is
  available? One more way to get to a dead-end is
  to see a blank page with no results. Visitors may
  be surprised or frustrated by this dead end.
• Several excellent suggestions for keeping
  visitors on no results pages
• Are you asking about?
• Frequently Asked Questions
• Results Suggestions
• Search terms
• Check your Google Analytics Site Search report to
  determine what your top searches should be.

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4. Thanks page after checkout in e-commerce

• Are you interested in creating an account? Can I
  check out without registering? This is a choice
  that everyone makes. Im not here to register,
  just to buy that product.
• An account on an eCommerce site is simply not
  perceived as beneficial. The process is perceived
  as a stumbling block to checkout. The cost can
  account for 30 percent to 50 percent of the sales
  on an eCommerce site.
• You may, however, be able to get what you want (a
  new account) if you give people what they want
  first (the product). After the checkout, let them
  know how theyll benefit from setting up an
  account. You may suggest saving their address and
  order history so they can have a faster check-out
  the next time.
• How did it turn out? Forty percent of visitors
  who bought also created accounts.
• Think about giving buyers the chance to create an
  account. Make sure they dont feel forced to do
  so.

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5. Thank you page for lead generation

• The visitor hits the thank you page on any lead
  generation site that succeeds. What happens next?
  Your thank you page gives you an idea of what
  will happen next, but that doesnt necessarily
  need to be a dead-end page.
• Consider this Make it possible for visitors to
  subscribe!
• You may want to consider adding links to more
  credible content. Provide a link to your about
  section where you can share your service
  philosophy or best practices.

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6. Thanks for subscribing to the newsletter page

• You may want to direct some traffic to this thank
  you page. Subscribing to a newsletter shows that
  the visitor really likes you. You can use this to
  promote your social media account. Clicking the
  like button is as simple as giving your email
  address.

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7. Page Not Found 404 Page

• It is possible that despite your best efforts,
  there are some broken links on your site. No
  matter what you do, some users still land on such
  a 404 error page. This is unavoidable.
• The internet is filled with cute, clever, and
  funny 404 pages. Make sure that one does not lead
  you nowhere.
• Consider this Similar to the no results page,
  point users in the right direction. Link to
  popular posts or marketing pages that are
  high-value.
• Pro Tip Include links to posts that convert at
  the highest rate of followers becoming
  subscribers.

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Re-Route Traffic, Then Measure

• To drive traffic, you put a lot of effort into
  it. To get people to your site, you need to work
  hard. Search engine marketing, email marketing,
  and social media are all essential. These
  visitors might even cost you a lot of money.
• Do you maximize your time with them once you have
  them? Are they being directed down a dead-end
  street by your site?
• Every website strives to maintain a steady flow
  of visitors so that they can achieve success both
  for themselves and their companies. Detours
  should be added at points where the flow breaks
  down. If the detour created a further dead end on
  the thank you page, add a second detour.
• Once youve re-routed traffic, add an annotation
  into Google Analytics, so it will be easy to
  measure the increase in average pages per visit.

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