5 Essential PPC KPIs You Must Track

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5 Essential PPC KPIs You Must Track
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• Every industry uses key performance indicators,
  or KPIs, as metrics to measure the success of any
  new venture, here are 5 essential PPC KPIs that
  you must track. It can also enable you to measure
  your campaign performance from day one, which
  will allow you to have a birds-eye view of your
  campaign. Lets take a look at five PPC KPIs you
  need to remember to measure the success of an ad
  campaign!

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5 Must-Track PPC KPIs
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• Clicks and CTR
• Every conversion starts with a click, which is
  why they are an early indicator of the success of
  a campaign. It measures how many users clicked on
  your ad. By measuring clicks, you can pause an ad
  that is not performing as expected and increase
  your bids on ads that are performing better than
  expected. Similarly, the CTR or click-through
  rate of your ads can also help you measure the
  success of your campaign. However, since CTR
  varies from industry to industry and keyword to
  keyword, you shouldnt strive for a singular,
  perfect CTR. With that said, boosting your CTRs
  will help you improve your ad rank and quality
  score.

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2. Quality Score Quality score is inarguably one
of the most elusive PPC KPIs amongst advertisers.
Created by Google, quality score is a metric that
tells the search engine how relevant your ad
content is. Google uses other metrics, such as
CTR, and performance variables, such as landing
page experience, to calculate your ads quality
score. If your quality score is good (between 7
and 10), you will have to pay less money to
advertise your ad to Google. If its lower than
6, you will have to pay more.
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3. Cost-per-Click (CPC) As an advertiser, you
know how much you can pay for your campaign since
you have a predetermined budget. However, even
with a specified budget and bid, it doesnt mean
that you will pay the expected amount. After all,
your competitors can outbid you for a keyword,
which will force you to pay more for it if you
decide to go ahead with it. CPC is a metric that
measures how much you pay per click. Its
measured by dividing the total cost of your
campaign by the number of clicks it generated. It
will help you measure the success of your
campaign by weighing it against the total cost.
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4. Conversion Rate (CVR) Conversion rate is one
of the most obvious KPIs for PPC campaigns. You
can measure it by dividing the total number of
conversions by the total number of clicks
received by your campaign. For instance, if your
campaign had 1,000 clicks and 100 conversions, it
means your conversion rate is 10.
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5. Average Position determined by Ad Rank Ads on
search engines appear in rank. Your average ad
position tells you which position your ad is
shown on the search engine most of the time.
Google doesnt just assign the first position to
the highest bidder all the time. It assigns the
highest position to ads with the highest rank.
Your ad rank is determined by your quality score
and your cost-per-impression. Aiming for a higher
rank should align with your overall campaign
goals. Otherwise, your efforts will end up in
vain. The best part about PPC KPIs is that they
are not mutually exclusive. For instance, if you
have a higher CTR, you will most likely have a
higher quality score as well. Similarly, boosting
your quality score can help you improve your
cost-per-click, creating a successful PPC
campaign. At the end of the day, you should
assign KPIs that align with your campaign goals
and make the most sense while indicating your
progress. Contact Marketing Tiki for effective
PPC marketing solutions!
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THANK YOU
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