How to Use Deep Linking and Why It Important

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Deep Linking How To Use It Why You Should
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How does deep linking work?

• Users click on deep links to find their favorite
  apps rather than visiting a website or store.
• You can use them to direct users to specific
  pages within an application, eliminating the need
  for users to spend time navigating to specific
  pages resulting in an improved user experience.
• This is achieved through the creation of a custom
  URL scheme or an intent URL which, once
  installed, will open the app. You can also use
  deep links to bring visitors to specific events
  or pages, depending on the campaign you are
  promoting.

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Deep links why are they important?

• Users benefit from deep links since they reduce
  churn and increase the chances of installation.
  Users can move seamlessly onto your app from a
  website through a sophisticated campaign, which
  provides a better user experience.
• Incentives can also be more easily offered with
  deep links. With a retargeting campaign, you can
  send people a potential prize or offer that might
  convince them that they should try a new
  experience.

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What are deferred deep links?

• When the user opens a deep link they are taken to
  an uninstalled app. How does this affect their
  conversions? The solution is to delay the deep
  link.
• The user is automatically referred to the App
  Store instead if they clicked on a deep link but
  did not have the app installed. Its advantage is
  that once they open up the app, you can still
  send them to the location they originally wanted.

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A Deep Link's Uses

• As well as creating a seamless user experience,
  deep links allow mobile marketers to track the
  performance of their campaigns. As the user
  experience is concerned, deep links can decrease
  churn while increasing the chances of a user
  installing the app by leading them straight to
  their intended destination within the target
  application, with just a click.
• Marketers can use this information to build more
  effective campaigns. Deep links can provide users
  with direct access to a particular section within
  an app, for instance, if they target a specific
  feature within it. The seamless experience
  provided by deep linking in-app can greatly
  promote conversions and customer loyalty.

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• Using deep links in retargeting campaigns is
  another common mobile marketing use case. By
  using dynamic retargeting with a deep link, for
  instance, a user who previously viewed a
  particular product can immediately be taken back
  to the product page for a seamless conversion.
• Marketers can gain more detailed insights into
  each campaigns performance with deep links
  pertaining to mobile analytics and attribution.
  You can track the source of conversions from deep
  links, as well as how they drive engagement and
  link to specific content. An engagement can be
  attributed to a conversion when a single deep
  link is deferred.
• Users are directed to pages of interest with deep
  links by eliminating the need for manual
  navigation.

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Please keep this slide for attribution.