Four Things To Do After You Secure Media Placements

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Four Things To Do After You Secure Media
Placements

• Being mentioned in an article, included in a
  round-up of recommendations, or featured on a
  leading news website are all great ways to get
  yourself noticed by a new audience. They are also
  examples of press coverage where a media
  outlet features your story or brand because they
  think it will be of interest to their audience.
  But there are many people and brands out there
  striving to get press coverage and media
  exposure.
• With the right digital PR efforts, its certainly
  possible to get press coverage. But you still
  have work to do to maximize the impact of
  positive press coverage and gain more value from
  it. The surge in website traffic and a swirl of
  media attention achieved from press coverage
  persists for only a few months. And as you might
  expect, a trending article is worth its weight in
  gold. Thus, it is essential to amplify your
  media coverage across different channels to gain
  maximum exposure.
• This way, you can stay on top of the news cycle
  and reach a more diverse audience over a longer
  period. But remember, time is of the essence when
  it comes to maximizing press coverage. So, use
  these powerful techniques to extend the life of
  your press coverage. If you are unsure of how to
  proceed, an experienced media placement agency
  like Digital Nod can guide you in the right
  direction.
• Promote your media coverage on social media
• The first thing you should do after earning press
  coverage is share it across your social media
  accounts on platforms like Twitter, Instagram,
  LinkedIn, and Facebook. To drive traffic to the
  article
• Reach out to your clients, customers, followers,
  and influencers in your industry and encourage
  them to engage with and comment on the article.
  This will help increase the social buzz around
  the press coverage.
• Cite the media placement service provider and
  publication you got coverage from. Tag them on
  Twitter and pin that tweet to the top of your
  feed. Giving credit to agencies and media outlets
  on social media is the easiest thing to do. In
  turn, they may reciprocate by resharing your
  post.
• Along with posting images of your press coverage,
  also post links to the story. This will provide
  even greater exposure.
• If a spokesperson is quoted in the press
  coverage, let them know by mentioning them on
  social media. This will grab their attention and
  give them a chance to reshare the press coverage.
• Spread the word via your newsletters
• Email newsletters have proven to be great tools
  for communicating your brands success. If you
  have a list of people you regularly send
  newsletters to, share the press coverages in your
  next email. Once you issue your email, inform
  your media placement agency. They can track the

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• performance of these coverages and their impact
  on your overall online presence. If you want to
  take a step further to stand out, link your
  coverage in your email signature. This is an
  excellent way to enhance your credibility among
  the stakeholders.
• Showcase your press coverages on your website and
  social media handles
• If you have a news or blog section on your
  website, you can promote your media placements on
  it. You can also share the link on your social
  media handles such as Facebook and Instagram.
• Sharing a live link to an article about you on
  your IG handle is very effective. When you add
  the coverage on your website or social media,
  make sure you provide a link to the original
  article.
• This is the sure-fire way to ensure you arent
  caught by any copyright infringements laid out by
  the media outlet. Having a page reserved for
  showcasing your press coverage indicates you are
• regularly in the news and helps to improve your
  websites ranking on Google and other search
  engines.
• Leverage your press to get verified on social
  media
• Your social media accounts must be active,
  notable, and authentic to receive the
  verification badge. Simply having thousands of
  followers isnt enough. Having your articles
  published on international news sites like USA
  Today, Forbes, Maxim, and Ocean Drive increases
  and showcases your notability. This is one of
  the parameters social media platforms like
  Instagram and Facebook consider while accepting
  or rejecting your verification request. So, when
  you have press coverages from reputed news sites
  that talk about you, your brand, and your story,
  use them to your advantage for verification. A
  professional social media verification agency can
  ease the process by offering both, media
  placement services and Instagram and Facebook
  verification services.
• Success breeds success, and press coverage is
  just the same. It is up to you to convert that
  coverage into an ongoing conversation and an
  opportunity to earn more media placements in the
  near future.
• Now that you know how important press coverage
  is, and how to leverage it to your advantage,
  consider connecting with a reliable digital PR
  agency like Digital Nod. Get in touch with
  Digital Nod today, and we will help you unlock
  the true potential of media placements.