Guide For Using Google Keyword Planner

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Where does Google Keyword Planner come in handy?

• A keyword planner is one of the tools that Google
  offers. How does it work?
• With the Keyword Planner tool, marketers can find
  relevant keywords as well as information about
  those keywords, such as search volume,
  competitiveness, and cost per click.
• Whether you are just getting started with SEO or
  you are an experienced professional, keyword
  research is a good place to begin. When it comes
  to Google AdWords and you plan to integrate
  search advertising into your campaign, you should
  use the Google Keyword Planner, to begin with.
• The following explanation of keyword research and
  its importance for both organic and paid digital
  marketing campaigns will allow us to understand
  Keyword Planner and how it works.

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What is keyword research and why is it important?

• Having a keyword research strategy in place for
  optimizing your website for the SERPs is an
  essential step you can take as a newcomer to
  search engine marketing.
• Identifying the top keywords within your industry
  or business is a key aspect of SEO that involves
  doing keyword research.
• Businesses usually begin by identifying the
  keywords specific to their industry, but after
  youve compiled a list of keywords, you need to
  evaluate their suitability for each campaign and
  page.
• Researching keywords can help you determine how
  popular certain terms are and how competitive
  they are organically and paid-for. Your SEO
  strategy and optimization efforts will be more
  effective if you make sure you understand the
  competition.

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• Researching keywords will show you how users
  might use a particular language in the SERPs to
  locate products and information. This can be used
  to come up with new content ideas, understand
  your audience better, and stay current with
  industry terms and jargon.
• By creating targeted content based on keyword
  research, it is possible to create relevant
  content that will drive visitors directly to your
  web pages.
• In addition to the many keyword research tools at
  your disposal, one of the best places to begin is
  by using Google Adwords Keyword Planner.

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Why should I use Google Keyword Planner?

• Keyword Planner by Google is a tool for
  researching search engine keywords. Using it, you
  can track keyword searches related to your
  business, find what kind of search volume each
  gets on a monthly basis, and see how much it
  costs to target each keyword.
• You can use Google Adwords Keyword Planner to
• Identifying new search terms
• Looking at keyword search volume on a monthly
  basis
• Assisting in determining costs
• Setting up a new search campaign

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Identifying new search terms

• Keyword Planner provides suggestions for related
  keywords when you begin researching keywords for
  your campaign. As far as finding keywords for
  your pages, this is great if you have no idea
  where to begin.
• In this case, try searching for more general
  keywords such as childrens t-shirts or
  t-shirts for kids, and Keyword Planner will
  provide you with information and suggestions
  related to those terms.
• You will get more suggestions if you start with a
  broader keyword, but it is not recommended to
  start too specific or too general. If you want to
  sell kids v-neck t-shirts, you could start with
  kids t-shirts instead of kids t-shirts.

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Looking at keyword search volume on a monthly
basis

• In addition to estimating monthly searches for
  keywords, the Google Keyword Planner allows you
  to view their estimates. In order to be
  successful in your campaign, you should know how
  frequently keywords in your industry are
  searched.
• It would be a waste of time and money to target
  keywords that no one uses but there is also no
  point in targeting keywords with extreme search
  volumes for the simple reason that they usually
  attract more competition.
• Moreover, it allows you to determine which search
  terms are most commonly used by consumers when
  looking for certain products or information. A
  campaign and strategy must take into
  consideration how your users will search for your
  products.
• An increasingly broad keyword will typically
  garner more monthly searches, while a more
  specific keyword will have fewer. You may want to
  focus more on the more specific queries to find
  people with an interest in the product.

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Assisting in determining costs

• Another aspect to consider for your campaign is
  the cost of the keywords you intend to target.
  Fortunately, Keyword Planner gives you an
  estimate of how much it will cost your ad to show
  when a search is made for your chosen keyword, so
  you can choose the keywords that suit your
  strategy and budget best.
• In general, if a search is done more frequently,
  the cost of that search will also be higher
  because the competition for those keywords is so
  fierce.
• If you have a lower volume of monthly searches,
  however, the results are usually the opposite,
  depending on your industry.
• Its important to remember, however, that your
  keyword choice, budget setting, and Quality Score
  will affect the cost of your PPC ads.

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Setting up a new search campaign

• This tool was designed specifically for Google
  Adwords, enabling easy creation of keyword-based
  campaigns.
• You can create a campaign based on a
  recommendation or enter an individual daily
  budget for your campaign.
• If you implement your campaign, it will be
  available in Keyword Planner under the Tools
  Settings icon so that you can view your entire
  campaign in one place.
• Designed primarily for use with Google Ads, it is
  still an important tool for researching and
  planning SEO keywords as well.
• It is common for marketers to align their paid
  advertising campaign with their search engine
  optimization campaign so they can optimize both
  marketing strategies for the same keywords.

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• If you wish to use the Keyword Planner, you must
  have set up your Google Ads campaign, ad group,
  and ads themselves, with your Google Ads, account
  already.
• Alternatively, you can add an URL to the Keyword
  Planner and look for keyword ideas.
• Adding keywords to your ad groups is a simple
  process. Simply click the sign next to those
  keywords and add them.

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How to use Keyword Planner

• You can use Google Adwords Keyword Planner for
  free. However, you must first create a Google
  Adwords campaign in order to access the tool.
• It shouldnt be a big deal if you plan on using
  Keyword Planner to create paid search campaigns,
  in which case setting up a campaign shouldnt be
  a problem, however even if you arent planning on
  running ads, you still have to do it.
• If you use the Keyword Planner to create paid
  ads, then you can bypass the create campaign
  prompts, so lets assume you are doing so.
• You have two options once you have access to the
  keyword planner
• The Find Keywords option
• Obtain search volume and forecasts by clicking on
  Get Search Volume and Forecasts
• This tool enables you to enter keywords and find
  match-ups matching your products or services to
  prospects.

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• You can use this tool to get historical search
  results and forecasts of future performance based
  on your chosen keywords.
• Using Googles search tool, you enter specific
  words, phrases, or URLs that relate to what you
  do, and it returns your search terms along with
  suggested keywords.
• In addition to the number of search results,
  competition, and cost per click on top of the
  page ads, these suggestions include information
  on the average monthly searches, as well.
• Additionally, you can use this tool to check out
  the keyword strategies of your competitors. If
  you use a URL rather than a keyword or phrase,
  you will be able to steal keywords from your
  competitors.
• To find all the keywords that are targeted on a
  website, you simply need to switch over to start
  with a URL and paste it in.
• A keyword suggestion isnt included in the search
  volume and forecast option. In actuality, it
  shows you how many impressions and clicks you may
  expect when you advertise on Google Ads with the
  keywords you choose. There is also a cost
  estimate, as well as a per-click and
  click-through rate.

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Utilizing the Keywords Results Page

• For best results, sort and filter the Keywords
  Results Page results to get the most from the
  Keyword Planner tool.
• For a keyword search results page, you can target
  by four criteria Geographic locations,
  Languages, Search engines, and Date ranges.
• Selecting the location enables you to market to a
  particular country or country. Unless you plan on
  targeting users outside the default demographics,
  you can usually leave these options alone.
• You want information about a particular language
  based on the keywords. In most cases, you will be
  leaving these options alone because the default
  language in the United States is automatically
  English.
• If you are utilizing only Googles search network
  or one of their partners, you will be advertising
  only on Google. In general, a 12-month time
  period is set, and it is usually advised to leave
  that alone.

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• Above the suggested keywords you see an option to
  Add Filter. In addition to the keyword text
  filter, there are options to filter out adult
  terms, exclude keywords, compete, and view the
  top of the page.
• In addition to organic impression share and
  position in the organic search results, keyword
  planner offers organic impression share and
  organic average position. The only requirement is
  to connect your Google Search Console account
  with your Google Ads account in order to access
  these features.
• A few filters that are crucial when you are
  researching general keywords are keyword text,
  the average number of searches per month, and
  competition.
• Searching for keywords with or without specific
  words or phrases is made easier with the keyword
  text option. A specific shirt color or style can
  be found using this method.
• If you dont want to see brand names in your
  keyword list, you can filter it for question
  terms like the 5 Ws (Who, What, When, Where,
  Why) or exclude brand names from the list to find
  things your competition is using like the
  examples we mentioned earlier.
• This feature allows you to filter terms with a
  high volume of queries or low volumes of queries.
  It is also unlikely you will want to target
  extremely high search volume searches because
  there will be a great deal of competition.

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• In the same way, you might not think its worth
  targeting those keywords if the search volume is
  extremely low.
• These results can be filtered as well, so you can
  see competition categorized as a low, medium, or
  high. However, you should remember that the tool
  was created specifically for Google Adwords.
• As such, the results will not be accurate for
  SEO, so we recommend not leaving it blank.
• There are also options for placing bids at the
  top of the page. With this filter, you are able
  to choose low or high ranges.
• You will be able to see here how much you are
  going to spend to have your ad appear above the
  page for that keyword. This will help you find
  keywords that suit your strategy even if you have
  a limited ad budget.
• With your new understanding of how to filter and
  use Keyword Planners various tools, youll be
  able to better analyze the keywords available
  under the ideas section and find which ones are
  most appropriate to your campaign.
• With Keyword Planner, you can discover new ways
  to reach users and potential customers, whether
  you are using paid ads or search engine
  optimization.

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