careen in digital marketing

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ULTIMATE GUIDE FOR CAREER OPPTIONS INDIGITAL
MARKETING
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WHAT IS DIGITAL MARKETING

• Digital marketing has become one of the most
  popular career options in todays fast pace and
  tech savvy world While browsing online, we are
  exposed to a plethora of content that we consume
  in form of video, gifs, memes, images and so on
• Digital marketing is a field that got a big
  boost during Covid-19 as almost every business
  tried to create an online presence that needs to
  be made popular using digital resources

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DIGITAL VS TRADITIONAL

• Digital marketing is when we use the online
  platform to promote the products and services of
  our company

• Traditional Marketing is when the marketing
  activities are undertaken in a conventional
  fashion, i.e. by way of newspaper, television
  radio and magazine

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DIGITAL MARKETING OPPORTUNITIES

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Analyst
• Executive
• Content Writer
• Digital Account Manager

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Search Engine Optimization

• With an increase in the demand of SEO
  services, job opportunities in the industry are
  at an all-time high With a surge in online
  business SEO specialist has turned to be the need
  of every organization, brands and agencies You
  can start your career as a SEO Executive moving
  forward to SEO Senior Executive/ SEO Strategist,
  SEO Manager and lastly as a SEO Director

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Pay Per Click (PPC)

• This job role demands an individual to be
  well-versed in principles of search engine
  marketing (SEM) including search engine
  optimization (SEO.)The end goal of every PPC
  professional is to turn the online marketing
  efforts and have the optimal ROI

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Analyst

• Social Media Marketing (SMM)
• Behind every social media message there is a
  human messenger who conveys the companys views
  to all its consumers A Social Media Executive
  manages all social media channels, campaigns to
  engage with the right audience creating a loyal
  customer base
• You can get into this field as a social media
  marketing executive as a SMM specialist,
  strategist or a consultant and finally as a
  social media marketing manager

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Executive

• Search Engine Marketing (SEM)
• SEM professionals are responsible for
  planning, implementing and managing the company's
  overall SEO strategy covering a wide variety of
  duties such as web marketing, web analytics,
  content strategy, keyword strategy etc.
• SEM executive moving forward to SEM senior
  executive/ SEM strategist, SEM Manager leading to
  a SEM Director are the career options available
  in this field

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Content Writer

• Content writer creates content for blogs,
  articles, product descriptions, social media and
  for the company website along with evaluating
  analytics to modify content as required,
  regularly updating the company's website and
  promoting the company blog by pitching articles
  to various platforms.
• Junior content writer, Senior content writer,
  Content strategist are the career paths one can
  aim.

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Digital Account Manager

• An account manager acts as a link between the
  company and the client From managing the clients
  accounts to listening to their needs and helping
  them to meet their objectives, and ensuring
  customer satisfaction
• The main task of an Account Manager is to
  acquire new business along with maintaining the
  existing business

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FOR MORE DETAILS

• Visit our website i.e.
• www.easydigiacademy.com
• Or Contact us at
• 91 7440940001

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THANK YOU