9 SEO KPIs For Measuring Your SEO Results - PowerPoint PPT Presentation

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9 SEO KPIs For Measuring Your SEO Results

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Search optimization (SEO) is not an exact science. A lot of what we do in SEO is based on assumptions and has some probability of working, but it's often hard to tell whether it actually works. That's why it's important to check yourself with a few trusted metrics, so you can measure your results and identify new optimization opportunities. – PowerPoint PPT presentation

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Title: 9 SEO KPIs For Measuring Your SEO Results


1
9 SEO KPIs For Measuring Your Results
www.1solutions.biz
2
Organic Sessions
1
Organic sessions measure earned visits to your
website from search engines such as Google and
Bing.
3
Keyword Ranking Improvement
2
Keyword rankings are where your specific keywords
are positioned in major search engines like
Google or Bing.
4
Leads/Conversions
3
An increase in leads not only means youre
drawing more visitors to the site, but those
visitors are completing the desired action in
higher and higher numbers.
5
Bounce Rate
4
Bounce rate is a metric that measures the percent
of sessions where the user loads the page and
immediately exits without performing any action.
6
Pages/Session
5
Pages per session is a simple metric that
measures, on average, how many pages users visit
during a session. It also counts repeated views
of a single page.
7
Average Session Duration
6
Session duration measures the average length of a
visit to your website. The more in-depth your
content and site structure, the longer you can
expect this duration to be.
8
Page Load Time
7
If a site is very slow to load, youre less
likely to explore pages deeper on the site.
Youre also probably less likely to convert
because your first interaction with this company
has been frustrating.
9
Top Exit Pages
8
An exit page is the last page visited by a user
before ending the session, closing the tab or
browser, or searching for a new website.
10
Crawl Errors
9
Googlebot and other crawlers need to be able to
fully see and access site content to assess its
value and relevance. If your site has crawl
errors, it means that Googlebot is having
trouble accessing your site or reading its
content.
11
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