Tips For An Effective Trade Show Booth

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Tips For An Effective Trade Show Booth
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TABLE OF CONTENTS
1. Set Your Trade Show Goals And Identify Your
Target 2. Make A Grand Entrance 3. Solutions
For A small Staff 4. Let Your Booth Breathe 5.
Simple Designs Are The Most Inviting
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Set Your Trade Show Goals And Identify Your Target
Before you start sending out invites and planning
your booth design, you need to establish specific
goals for your trade show presence. Ask yourself,
are you looking to make an impression on your
current customers, or attract new ones? Are you
trying to establish your brand as a thought
leader, build brand awareness in a new arena, or
promote the product you just launched? The
answers to these questions will determine every
choice you make in trade show planning, from the
design of your booth, to the pre- and post-show
advertising.
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Make A Grand Entrance
Once you set these goals, start implementing them
early. There are many tools available to you even
before you hit the trade show floor. Try buying
the pre-show registration list, and connecting
with trade show attendees via emails, postcards,
and social media before AND after the show.
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Solutions For A small Staff
Companies with a small trade show presence might
feel the strain of only having a few people to
man the booth, but even having the minimum of
outgoing, friendly representatives may be the
most important part of the experience you are
creating for attendees. 
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Let Your Booth Breathe
Use dark colored carpeting in your booth. Almost
all aisle carpets are dark colors, and you want
to create a seamless transition between the aisle
and your booth area. Using a color that is
complementary to the aisle, rather than
contrasting, will eliminate any invisible
barriers. For example, if the aisle carpet is
charcoal, try a dark blue rather than white.
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Simple Designs Are The Most Inviting
Beware of oversaturating your booth design. Do
not let your back wall graphics become a wall of
text that intimidates and alienates people who
have never interacted with your company before. 
Rather than overwhelming passersby with
distracting information, you want to pique their
interest and get them to stop at your booth.
There will be lots of time to explain all the
details of your new product once the attendee is
hooked.
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WOW SPACE CREATIVE EXHIBITIONS
Wow-Space is a full-service Custom Build and
Modular exhibition stand design and build company.
00441743383049
www.wow-space.co.uk