PPC Campaign Management Software | Data Bid Machine

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PPC Campaign Management Software
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What are Keyword Match Types in Google Ads?

• When you are new to creating PPC campaigns in
  Google Ads, there is a lot of lingo that you need
  knowledge about so you dont blow through your
  budget. The biggest area to be aware of is
  choosing the right match type for keywords that
  you are buying.

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Keyword Match Types

• There are three different types of keyword match
  types in Google Ads. You should have a mix of
  these types especially if you are starting a new
  campaign and want to see what keywords perform.
• Broad Match
• Phrase Match
• Exact Match

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Broad Match Keywords

• Broad match type can spend your budget as fast as
  a blackjack table can spend your money. Google
  wants you to use broad match because it gives
  them full liberty to find anything kind of close
  to the keyword. Sometimes youll see search terms
  that have nothing to do with the keyword you want
  to advertise in your PPC campaigns.

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Phrase Match Keywords

• Phrase match type can be a great way to find
  similar keywords without being too broad. Phrase
  match should be used for keywords that are
  relevant to your business. Google will take that
  phrase and may find synonyms and related
  searches, but wont stray too far from the
  original words used.

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Exact Match Keywords

• Exact match type is ideal for questions or
  phrases that describe a need and allow you to be
  very specific in your targets. You want to use
  exact match to really be clear to Google that you
  only want people who are searching exactly this
  query.

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About us

• Data Bid Machine offers Google Ads managing
  campaign which helps brands in increasing
  conversions. Online Brands can utilize Google Ads
  optimization software to save time and boost
  their SEM standards. The PPC bid management
  software suggests the best keywords based on the
  fluctuations of search patterns.

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Contact Us
contact_at_databidmachine.com
https//www.databidmachine.com/
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