Influencer Marketing – Future of Marketing

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Influencer Marketing Platform Market Trend
Report and Industry Analysis on Influencer
Marketing Platform Market
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Business Strategies and Consultant
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Table Of Contents
Business Introduction
Report Segmentation
Market Introduction
Research Methodology
Primary Respondent
Our Services
Continent Breakdown
Contact Us
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Our Company
Delvens is a market research and consulting
company headquartered in Delhi, India. The
company holds expertise in providing syndicated
research reports, customized research reports,
and consulting services. Delvens qualitative and
quantitative data is highly utilized by each
level from niche markets to major markets,
serving more than 800 prominent companies by
assuring to provide the information on country,
regional, and global business environment. We
have a database for more than 45 industries in
more than 50 major countries globally.
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Influencer Marketing Platform
An Introduction to the Influencer Marketing
Platform
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Introduction

• The advent of social media and its popularity has
  helped many small and new content creators to
  show their talent to the world. Earlier only
  stars and people who got covered by mainstream
  media channels are stated to be influencers but
  social media has changed the concept of
  influencers nowadays. Now with the help of these
  platforms, anyone can show their talent and can
  become an influencer.
• When companies realized the power of these
  content creators, they started collaborations
  with these influencers. Most benefited from this
  marketing are small and medium businesses whose
  marketing budget is limited. Influencer marketing
  has become the most preferred tactic for brands
  to connect with their target audiences.

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• At a fundamental level, influencer marketing is a
  type of social media marketing that uses
  endorsements and product mentions from
  influencersindividuals who have a dedicated
  social following and are viewed as experts within
  their niche. Influencer marketing works because
  of the high amount of trust that social
  influencers have built up with their following,
  and recommendations from them serve as a form of
  social proof to your brands potential customers.
• During the pandemic, the culture of online
  shopping has risen a lot. People spend a
  considerable amount of time online. This habit
  had led to shopping through this medium has
  increased. When it comes to influencer marketing,
  businesses have to identify the influencer in
  their niche and ways to collaborate.
• Many agencies and platforms have come forward to
  provide a solution where companies can easily
  find influencers in their niche and collaborate.
  These platforms also provide analytics to measure
  influencer marketing strategies.

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How Influencer Marketing Benefitted Companies

• Nike has collaborated with a YouTube channel
  Whats Inside?, run by a father and son duo,
  for their product Air Vapormax series. This
  campaign helped Nike to gain 3.6 million views
  with more than 32,000 likes.
• YouFoodz an Australian fresh meal company has
  partnered with 81 influencers who have created
  more than 300 pieces of content across Facebook
  and Instagram which has helped them to get more
  than 70,000 direct engagements and more than
  500,000 impressions.
• Kettle Fire sells traditional, high-quality,
  grass-fed bone broths to health-conscious
  foodies. They collaborated with many influencers
  who help them to create high-resolution Instagram
  posts for their campaign which give them an
  incredible result. Kettle Fire earn 4 for
  every 1 spent on Facebook ads.

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• Warby Parker, an eyewear company, collaborated
  with 7 micro-influencers on Instagram and YouTube
  for their campaign. The ads reached more than
  800,000 people and have a 3.4 engagement rate.
• As you can see from the above example, influencer
  marketing has shown an impressive result with
  high ROI and due to that many companies are
  spending on influencer marketing.

Key Players

• Izea reported an increase of 62 in their revenue
  to 10.3 million in Q4 2021 compared to 6.4
  million in Q4 2020.
• Quotient Technology has reported revenue of
  0.52 billion in 2021 in comparison to 0.44
  billion in 2020.
• Marketing platform Launchmetrics raises 50M in
  2018.

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Market Prospect

• The future of influencer marketing platforms
  holds many opportunities and we will see
  tremendous growth in this market in the coming
  future. As per the market report by Delvens, the
  global influencer marketing platform market has
  reached USD 7.2 billion in 2021 growing at a CAGR
  of 32.4 during the forecasting period,
  2021-2028. Various brands are understanding the
  importance of the influencer marketing platform
  as the end market is more focused on
  digitization. The influencer type of consumer is
  mostly followed in the field of entertainment
  (approx. 45.0) and beauty influencers (approx.
  42.5).

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Designation Breakdown
Breakdown of our data collection from People of
different Designation
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Product Manager
Primary Respondent
CEO
They are the major contributor with 35
30 of our primary respondents
Sales Manager
Distributors
Their contribution is about 25
10 of our data come from them
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Continent Breakdown

• Breakdown of our data collection from different
  continents

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Report Segmentation
End-User
Application
Organization Size
Component
Region
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• On the basis of Component
• Solution
• Service
• On the basis of Application
• Search and Discovery
• Campaign Management
• Influencer Relationship Management
• Analytics and Reporting
• Compliance Management
• Fraud Detection
• On the basis of Organization Size
• Large Enterprise
• Small and Medium Size Enterprise

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• On the basis of Region
• Asia Pacific
• North America
• Europe
• South America
• Middle East Africa

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How to Purchase the Report

• Delvens offers many customisation to cater your
  need. Our popular customisation is that our
  report is segmented as per user where you got
  option to choose from
• Single User
• Multiple User
• Corporate User
• If you want report for Globally, Regional or
  Country specific, then voila, we also provide an
  easy step to choose from continent-wise as well
  as country-wise report. If you have any special
  requirement or you want more customization, you
  can contact our customer representative who are
  24X7 available for you.
• You can talk to our representative by clicking

Contact Us
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No. Of Pages 231
Report Global
Report Regional
Report Country Specific
User Single
User Multi
User Corporate
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Research Methodology
Market Integration
Data Extraction
Data Analysis
Data Validation
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Data Extraction The stage involves the
procurement of market data or related information
via different sources methodologies. Data
Analysis This step involves the analysis
mapping of all the information procured from the
previous step. It also encompasses the analysis
of data discrepancies observed across various
data sources. Market Integration The final step
entails the placement of data points at
appropriate market spaces in an attempt to deduce
viable conclusions. Analyst perspective subject
matter expert based heuristic form of market
sizing also plays an integral role in this
step. Data Validation Validation is the most
important step in the process. Validation
re-validation via an intricately designed process
helps us finalize data-points to be used for
final calculations.
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Our Services
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Best Practice Guide
1
Syndicated Research
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Consulting Services
3
Custom Research Services
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Audio-Video Infographic Workshop
3
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Implementation Support
3
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Bundle Reports Model
1
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Subscription Model
1
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