The Ultimate Guide to Digital Marketing Audit

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What is Digital Marketing Audit How To Use
Them?
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Marketing Audit.
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2

• With more and more companies establishing their
  presence on digital platforms, the demand for a
  robust, well-structured digital marketing
  strategy is increasing significantly.
• Most companies find it challenging to take
  advantage of the digital space due to a lack of
  knowledge or poor marketing research. Hence, it
  becomes crucial to perform digital marketing
  audits on a regular basis.

Read further to know the best digital marketing
audit tactics achieve overall success on
virtual space.
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Content Marketing Audit

• A content marketing audit is a process of
  categorising and investigating the performance of
  the content on a company's website(s), social
  media handles, and other digital platforms.
• In a content marketing audit, you should
  undertake title tags, meta descriptions, heading
  types, and other technical information about the
  digital content.
• You will have a comprehensive strategic plan to
  work on the loopholes and strengthen your content
  marketing strategy based on your insights and
  metric results.

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Social Media Audit

• Social Media Audit gives you a 360-Degree view of
  how your social media handles are performing on
  digital platforms, which include Instagram,
  Facebook, Twitter, and LinkedIn.
• Performing social media audits can help you get
  better insights into the technical metrics and
  enable you to measure ROI.
• Moreover, it will help you improve the social
  media calendar by covering trending topics
  relevant to your brand.

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SEO Audit

• Search Engine Optimisation (SEO) is all about
  generating organically potential leads for the
  company. And this is why an SEO audit is very
  crucial to keep your digital platforms up-to-date
  and increase visibility.
• It undertakes various technical aspects
  -metadata, backlinks, crawlability- to find the
  errors preventing you from ranking higher in
  Google algorithms and getting traffic
  authentically.

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Conclusion

• Digital marketing is all about getting traffic to
  your website organically and converting them into
  potential leads for the company, and for this,
  using a robust digital marketing audit can be
  quite effective.
• Combining the individual digital audit services
  creates a holistic view to reinforce your digital
  marketing strategy and help you accomplish your
  goals.

To know more about our digital marketing audit
services, feel free to contact us.
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