How Do I Advertise My Book on Amazon

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Amazon Ads For Authors
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Do Amazon Ads Work For Books?

• Well, advertisement always helps in lifting up
  the sales on whichever platform they are
  uprooted, be it digital or paper or audio format,
  etc. But as we all are aware of the fact for many
  authors, this platform is still new and they
  hesitate to put their work on digital platforms.
  But why do they feel so, why do they think that
  Do Amazon ads work for books?
• The answer is yes, Amazons ads can really help
  in bringing the sales to a new high if you are
  aware of the little know-tows of the Amazon
  advertising. There are two main places where your
  ads will be seen running. They are as follows
• Search results for specific genre/keywords
• On the product page, in also bought section

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Amazon has basically two main types of ads for
books

• Sponsored product ads these ads promote products
  which are searched by the Keywords through the
  shopper. it also includes similar products
  category of the product or the same author.
• Lock screen ads these ads are based on the
  interest of the shopper and they pop up when a
  shopper starts using the Kindle platform for
  reading or shopping.
• In an advertisement, the main content/text is
  referred to as a Copy. So, for a successful
  Amazon ad for authors in the book domain needs to
  be crisp and short copy. Amazon gives a maximum
  of 150 characters to write down the copy. Also
  the placement of ads differ, they can appear
  either at top of the page or bottom or in
  between. The placement of the ad is dependent on
  keywords, Cost Per Click and applicability.

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How Do I Advertise My Book on Amazon?

• Amazon advertising enables the seller to sell
  anything from clothes to beauty products to books
  etc. There is a separate program for
  authors/writers on Amazon advertising which you
  can access via KDP dashboard. When you reach your
  KDP dashboard you will get an option in Kindle
  ebook actions termed Promote and Advertise. On
  clicking this option you get access to set up an
  ad campaign for the book.
• Recently Amazon has opened other doors to
  advertise on their platform even if the
  author/writer does not have a KDP account. In
  this case, the author can log in to Author
  Central, then go to Reports Marketing and look
  out for the Amazon ads yellow box. Then click the
  option Go to ads console and go ahead to
  advertise your book.
• If the author chooses to create and run a
  sponsored ad, then he goes through a process
  called dynamic bids. Amazon ads for books in
  Amazon advertising give you three options for
  bidding which are dynamic bids down only,
  dynamic bids up only and the last one is fixed
  bids.

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How much does it Cost to Advertise your Book on
Amazon?

• To advertise on amazon you can either choose a
  daily budget (for sponsored products) or a
  lifetime budget for lock screen ads. The budget
  for daily ads is 5 or above whereas in lifetime
  one its 100. The costing or expenditure on an
  ad is dependent on the choice of the author. One
  more important thing is the sponsored product ads
  are quite expensive especially if you do not
  choose any end date and will continue to run if
  not stopped manually. So, a high daily budget
  with no end date can lead to expensive Amazon ads
  for authors.
• For placing ads on Amazon, authors should be
  aware of the CPC (Cost Per Click) or also known
  as Pay Per Click. CPC is the amount that an
  author bids when he creates an ad campaign and it
  donates the maximum value of the click. That
  means when a user clicks on your ad, the author
  will pay the bid amount that he has chosen. The
  most effective way to decide CPC is to have
  multiple ads with low CPC rather than having one
  or two ads with higher CPC.

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