Search Engine Optimization

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SEARCH ENGINE OPTIMIZATION
SEO
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CONTENT

• What is SEO
• Need of SEO
• Search Engine in Market SEO Ranking Factor
• Advantage and Disadvantage of SEO

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WHAT IS
SEO
SEO stands for Search Engine Optimization. It is
a process designed to optimize a website for
search engines. It helps websites achieve a
higher ranking in search engine results when
people search for keywords related to their
products and services. So, it is a practice of
increasing the quantity and quality of traffic
to a website through organic search engine
results.
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NEED OF SEO
Visibility and Rankings The higher you rank on a
search engine result page (SERP), the more
likely prospects will see you and click through
to your site, so its key to increase your
organic page ranking Web Traffic Increased web
traffic is one of the main goals of SEO, and you
increase traffic when you increase visibility
and rankings. Creating a Better Visitor
Experience Another reason SEO is critical is
because all the time you put into generating
great content and on-page- SEO optimization
improves the usability of your site.
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MICROSOFT BING
GOOGLE
YAHOO
YANDEX
FOUR MOST POPULAR SEARCH ENGINE IN MARKET
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SEARCH ENGINE MARKET SHARE
100
Google 91.88
75
Microsoft Bing 3.19
50
Yandex 1.52
25
Yahoo 1.33
0
Google
Bing
Yandex
Yahoo
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SEO RANKING FACTOR
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ADVANTAGES OF SEO
Brand awareness Increase site reusability Cost
effectiveness Return of investment(ROI)
Increased traffic
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DISADVANTAGES OF SEO
Getting notice by more than your target
audience Black hats and White hats Costly Over
success
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THANK
YOU