4 SEO Strategy for SMEs to Rank Higher

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4 SEO Strategy for SMEs to Rank Higher
Undoubtedly, the COVID-19 pandemic has changed
-for everyone- the way of being present as a
brand on the Internet. It is a reality that
before it was difficult for an SME to stand out
among the big brands that paid millions in
advertising, but that has been transformed thanks
to web positioning with SEO tips.
What is SEO and what is it for?
SEO is the abbreviation for "Search Engine
Optimization" and consists of improving the
visibility of a web page so that it appears
better positioned in the organic results of
search engines.
Basically, the objective of this practice is to
appear in the highest possible positions in
organic search results for one or several
specific words that have been previously selected
and are relevant to our brand.
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An example is Juan's business, which is dedicated
to the sale and distribution of meat. For Juan,
competing with the big brands on the store
shelves is complicated, so he decides to
start gaining ground on the Internet.
The problem is that it does not have a lot of
capital to invest, something that its
competition does. But Juan begins to exercise his
web positioning strategy with SEO, so his goal is
to position the word "the best meat".
After optimizing his web page and creating
content under the keyword the best meat,
Juan begins to notice that the traffic on his
site begins to grow thanks to the fact that his
page appears in the first position under the
keyword he wanted. .
Of course, in practice the SEO strategy is a
little more complex than Juan's experience,
but basically it will help you bet on certain
searches that you consider will bring traffic to
your page and possibly a sale. If you have a meat
business, you will not talk about bicycles.
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SEO strategy for SMEs
Despite its great importance, the reality is that
SEO is little used and exploited by SMEs, a
key sector for the country's economy that still
seems to be afraid of undertaking a digital
change.
However, recent times have caused most
entrepreneurs to understand the importance of
having an adequate presence not only on social
networks, but also on Google.
The reason why SMEs have taken so long to face
this necessary digital change has been largely
the need to make financial investments in digital
marketing and SEO professionals who are
responsible for carrying out the necessary
changes and improvements to obtain
that long-awaited digital presence.
It must be understood that SEO is an important
element for small businesses, which do not have
the advertising budget of large companies.
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Today, more than ever, users turn to their cell
phones to find what they need and, above all,
they use Google services to find what they need.
That's where the nearby businesses that offer
an answer to the customer's needs will be the
winners.
You have to understand, then, that as a small or
medium business it is necessary to have
a presence on Google so that customers arrive.
Four SEO tips for SMEs
Today it is possible to improve the SEO of a
small or medium business without spending
money. You only need five basic tips to help you
on that path
Use keywords
In any SEO strategy, keywords are -without a
doubt- the main positioning factor.
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SMEs need to be able to understand how customers
find businesses like yours on Google or Google
Maps. If, like Juan, your business is meat, the
keywords you should use have to do with searches
related to your product, just that.
How should the website be?
Once you are clear about your first keywords, it
is time to create a structure for your
business website.
We recommend that, if possible, you hire an
expert to help you review the architecture of
your website, since it requires information that
has a clear hierarchy, with different categories
for different services or locations. If you
can't, you just have to patiently check how your
page is structured and see that it makes sense
with the keywords to position.
How to use Google Analytics and Search Console?
Google Analytics and Search Console will be your
allies on the road to SEO. The first tool
offers you information about the behavior of
users on your page and the second shows
the performance of the page.
Don't worry, Google offers free courses and
tutorials with certification for those users who
want to specialize. It's just a matter of wanting.
Make SEO content
Let's understand something content is the king
of SEO.
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To position a web page of a business, it is best
to create content that attracts the attention
of potential customers and that are related to
your product.
We recommend that you create a Blog that contains
articles about success stories of your clients,
as well as information about your products or SEO
service in Dubai. Never forget to
offer information to customers about how your
product or service can help them to be better.