Digital Experience Platform - An Ultimate Guide

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Digital Experience Platform - An Ultimate Guide

• Its not easy to impress, engage and retain
  modern customers by beating the cut-throat
  competition. Every business is trying extremely
  hard to win customers trust by adopting new
  approaches and the latest technologies.
• Today, tech-savvy customers do not make buying
  decisions just like that. They conduct thorough
  research and then buy the product that meets
  their specific expectations.
• Implementation of Digital Experience Platform
  (DXP) helps you drive customer engagement in many
  ways.
• DXP allows brands to stay relevant to customers
  needs by creating, optimizing, and delivering
  personalized experiences. It also facilitates
  organizations to deliver consistent and
  consolidated digital experiences across multiple
  touchpoints.

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What is a Digital Experience Platform (DXP)?

• The simple definition of a Digital Experience
  Platform is its a highly advanced Content
  Management System (CMS) that allows organizations
  to track customers activities, locations, and
  interactions throughout the entire buying
  journey.
• With the help of DXP, companies deliver targeted
  content to the intended buyers along with
  extremely personalized and compelling customer
  experiences based on the customer profile, across
  a broad range of digital touchpoints.
• Here is a definition from Gartner that consists
  of a technical point of view for DXP.
• Gartner defines, A digital experience platform
  (DXP) is an integrated set of technologies, based
  on a common platform, that provides a broad range
  of audiences with consistent, secure and
  personalized access to information and
  applications across many digital touchpoints.
• Moreover, the Digital Experience Platform manages
  the presentation layers based on preferences,
  security privileges, and the role of each
  individual. It enables you with the facilities of
  content management, personalization, workflow,
  collaboration, multichannel support, aggregation,
  integration, mobile support, search and
  navigation, and more features.
• To learn about DXP in detail, you can visit What
  is Digital Experience Platform A Brief on How
  can PIMCOREs CaaS deliver Outstanding DXP?

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Evolution of Digital Experience Platforms Shift
from CMS to WEM to DXP

• Before two decades, the companies struggled to
  inform customers about their products and
  services. Later on, the Content Management
  Systems (CMS) are invented to help the brands in
  selling and promoting their wide variety of
  products or services. The CMS has allowed the
  companies to create and publish content related
  to their offerings on the websites.
• After that, Web Experience Management (WEM) came
  into existence. It allows organizations to
  deliver content to eCommerce and marketing
  channels. It also involves analytic capabilities
  to understand customer behavior and serve their
  needs in a better way.
• In todays competitive world, delivering content
  across your different customer touchpoint such as
  websites, mobile apps, emails, social media,
  Augmented Reality and Virtual Reality devices,
  customer portals, digital signage, POS systems,
  etc. is not enough. To improve customer
  engagement, you need to connect your content with
  the experience.
• Customers use multiple devices during their
  buying process. Therefore, along with content,
  make sure you deliver connected, consistent, and
  continuous experience to buyers that helps them
  to make the right buying decisions.
• To enable the customers with a compelling
  experience across all the channels, companies
  have started adopting the Digital Experience
  Platform.

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Content Management System (CMS)
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Web Experience Management (WEM)
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Digital Experience Platform (DXP)
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Types of Digital Experience Platform (DXP)
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Benefits of Digital Experience Platform
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How Digital Experience Platform helps you meet
the expectations of todays customers?
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How is Pimcores Digital Experience Platform the
right choice for you?

• Pimcore is an open-source Digital Experience
  Platform that is built on using a modular set of
  technologies. It ensures delivering personalized
  and targeted experiences to an edge variety of
  target audiences. It contains advanced
  functionality such as multichannel publishing and
  user-friendly single source.
• It offers Web Content Management that allows you
  to manage and compose the content as well as
  deliver multifaceted and complex digital
  experiences across different digital channels
  such as web, mobile apps, social media, IoT,
  AI-powered conversational interfaces, digital
  marketplaces, and in-store experience, and more.
• Pimcores Digital Experience Platform allows you
  to integrate different systems and equipped you
  with a consolidated platform for Product
  Information Management (PIM), eCommerce, Web
  Content Management (WCM), and Digital Asset
  Management (DAM).
• The Digital Experience Platform of Pimcore comes
  with some amazing inherent capabilities like
  creating a tailored design for each of your
  websites while ensuring their control through a
  single interface in order to deliver compelling
  content and commerce experiences.
• Leveraging the analytical capabilities of
  Pimcores DXP, you can create a unified customer
  profile based on third-party or first-party data
  streams such as CRM data, on-site user behavior,
  conversions, and more.

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