Title: Grow Your Practice with Telehealth Services
1(No Transcript)
2Grow Your Practice with Telehealth Services
Patients Love Telehealth Healthcare providers
and patients used to see medical care as
something best done in-person. But the COVID-19
pandemic changed everything including a massive
transition to virtual care. According to McKinsey
Consumer Health Insights Survey, patients still
prefer the convenience of digital engagement and
virtual care options. This patient preference is
an opportunity for you to grow your practice with
telehealth services. Its an interesting fact
that while patients are preferring telehealth
services, providers want to return to
pre-COVID-19 norms. The same McKinsey survey also
highlights the point that providers and patients
see telehealth differently. 60 percent of
patients think virtual health is more convenient
than in-person care while only 36 percent of
providers find it more convenient for themselves.
Lets discuss key actions that need to be taken
by you to provide telehealth services for better
patient reach and satisfaction. Grow Your
Practice with Telehealth Determine the Most
Clinically Appropriate Setting Clinical
appropriateness is the key factor for deciding
how and where to increase the utilization of
telehealth.
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Almost half of providers said they regard
telehealth as appropriate for the treatment of
ongoing chronic conditions, and 38 percent said
they believe it is appropriate when patients have
an acute change in health. However, providers
remain conservative in their view of telehealths
effectiveness compared with in-person care. As a
practice owner, you must consider asking your
frontline clinical-care delivery teams to
determine the clinically appropriate setting for
each type of care, taking into account whether
your providers are confident that they can
deliver equally high-quality care for both
virtual and in-person appointments. Assess
Patient Preferences Patient demand for
telehealth remains high, but expectations appear
to vary by age and income group, payer status,
and type of care. McKinsey survey highlights that
younger people (under the age of 55), people in
higher income brackets (annual household income
of 100,000 or more), and people with individual
or employer-sponsored group insurance are more
likely to use telehealth. Patient demand also is
higher for virtual mental and behavioral health.
Sixty-two percent of mental-health patients
completed their most recent appointments
virtually, but only 20 percent of patients logged
in to see their primary care provider,
gynecologist, or pediatrician. Its crucial to
base care delivery models on a deep understanding
of patient preferences, with a range of both
in-person and virtual care options to meet the
needs of multiple patient segments.
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Assess Provider Preferences As mentioned
earlier, many healthcare providers are turning
away from the virtual operating model while some
prefer them. McKinsey survey mentioned that 46
percent of providers said they prefer to offer,
at most, a couple of hours of virtual care each
day. Twenty-nine percent would like to offer none
at all. Just 11 percent would dedicate one full
day a week to telehealth, and almost none would
want to offer virtual care full-time. As a
practice owner, you must consider these provider
preferences and work on a module to adopt them.
You could offer highly virtualized schedules to
physicians who prefer telehealth while allowing
other physicians to remain in person only.
Matching the preferences of physicians may create
the best experience for them as well as for
patients. Greater flexibility and greater control
over decisions about when and how much virtual
care to offer could also help address chronic
physician burnout issues. Communicate with
Patients Healthcare providers consistently
emerge as the most trusted source of clinical
information by patients. 90 percent of patients
consider providers trustworthy for
healthcare-related issues. Providers could play
an important role in counseling patients on the
importance of continuity of care, as well as what
can be done
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safely and effectively in in-person and virtual
care. Providers ultimate goal must be to help
patients receive the care that they need in a
timely manner and in the most clinically
appropriate setting. Telehealth is Must Note
that the provider-patient relationship is
changing after the pandemic. Healthcare providers
reported that they had lost patients to other
physicians or to other health systems since the
start of the COVID-19 pandemic. 35 percent of
patients reported seeing a new healthcare
provider who was not their regular primary care
physician (PCP) or specialist in the past year.
Whats more, Medicare regulations now give
patients more ownership over their health data,
and that could make it easier for them to switch
providers. As a practice owner telehealth is no
longer an option, its mandatory. We referred
recent McKinsey survey report to express our
views on how you can grow your practice with
telehealth services. If you are worried and not
providing telehealth services due to fear of
non-payment then we can assist you. Medical
Billers and Coders (MBC) is a leading medical
billing company providing complete revenue cycle
services.
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We are well versed with telehealth billing
guidelines for various medical specialties,
payer-wise. We ensure providers will get accurate
insurance reimbursements for the delivered
telehealth services. To know more about our
telehealth billing and coding services, email us
at info_at_medicalbillersandcoders.com or call us
at 888-357-3226.