The Secret Sauce Behind Effective CATI Surveys

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The Secret Sauce Behind Effective CATI Surveys
In todays hyper-competitive business world,
organizations need critical information about
their industries, markets, and the overall
business landscape, in order to stay ahead of
their competitors. When it comes to getting
access to valuable data, market research is
indispensable. Data collection has become more
accessible and efficient than it was a few
decades ago, thanks to the availability of
numerous technologies, including AI and
computerized learning methods. Among the many
survey methods that exist, the one that most
leading quantitative market research companies
conduct is CATI or Computer-Assisted Telephone
Interviewing. In this blog, we will discuss
everything you need to know about the CATI survey
method so that you can decide if it's the right
option for you.
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• What are CATI Surveys?
• Quantitative market research companies regard
  CATI surveys as one of the most effective
  methods for conducting market research. In terms
  of its deployment, CATI integrates four elements
  to collect data
• Computer software
• A script
• An interviewer
• Participants
• The interviewer uses a keyboard to manually
  record the interviewee's responses while
  adhering to a computer-generated script. Similar
  to online surveys, in CATI surveys, replies are
  instantly entered into the survey database,
  reducing the chance of human error and
  streamlining the management of the collected
  data. For decades now, the CATI approach has
  played an instrumental role in improving the
  effectiveness of telephone surveys, by
  generating accurate, reliable, and replicable
  data.
• Benefits of CATI Surveys
• Over the years, CATI surveys have proved to be a
  more efficient, seamless, and effective system
  as compared to traditional voice call methods,
  which use a pen-and-paper approach to assess
  survey questions and record responses. Thanks to
  the CATI framework, quantitative research
  companies can focus more on the actual interview
  rather than extraneous tasks like survey routing.
  Here are some of the major benefits of using the
  CATI survey research method
• It is cost and time effective
• Assures good quality data generation
• Enables quick data processing and management
• Enables wide geographic access

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Factors that Influence the Success of CATI
Surveys Here are the three essential factors that
influence the success of CATI surveys Well-draf
ted Questionnaires Appropriate questions are
crucial for obtaining trustworthy insights. A
CATI survey questionnaire is generally
unambiguous and simple. Instead of creating
all-inclusive queries that cover every possible
topic, the CATI framework aims to split the
question into its subcomponents. The advantage
of having a well-written questionnaire is that it
gives respondents the opportunity to respond
honestly. Trained Interviewers The level of
accuracy of your survey results depends on the
competency and experience of the CATI
interviewer. Like all surveys, it is possible for
respondents to not be able to grasp the
questions or lose concentration during the CATI
survey process. A trained interviewer can listen
to the respondents voice patterns and detect
whether they truly comprehend the questions and
are actually paying attention to what is being
asked. Specialized tools The market research
scene around the world has been significantly
impacted by the coronavirus pandemic. As the
world was locked down, it became necessary for
businesses to switch to a work-from-home model,
which made it difficult for organizations to
conduct surveys and gather data. This is where
specialized survey tools proved to be a blessing.
Today, remote interviewing is a crucial element
for the success of any survey program. Thanks to
the availability of cloud-based systems,
organizations can administer, gather, and
monitor all aspects of their research programs
progress on a single platform. With an
experienced market research company by your side,
you can rest assured about the quality of the
survey tools used.
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Final word CATI surveys benefit your company by
detecting customer sentiments and market
demography, enabling your business to make
informed decisions. To get the best results out
of your CATI survey program, it is crucial to
work with an experienced quantitative research
firm. Working with leading market research
companies in India with proven expertise can take
your market research endeavors to the next
level. Your search for the best quantitative
market research companies ends here. Unimrkt
Research is one of the top market research
companies in India that have immense experience
operating in different industries, across
different continents, and in a variety of
languages. To learn about our qualitative and
quantitative market research services, call
91-124-424-5210, email sales_at_unimrkt.com or fill
out our contact form.