Why (Customer Experience)CX Is A Trend Nowadays? [ppt]

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Top Digital Marketing Trends of 2023
In 2022, digital marketing evolved in so many
ways. And the truth is that in 2023, things in
the mar-tech world will be even more radical. New
trends are emerging, and companies are being
called upon to adapt or die.
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Digital Marketing Trends You Must Know
From email marketing and social media to
analytics and AI-driven chatbots, digital
marketing is seemingly endless. But not all tools
and strategies are equally effective for all
businesses.
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User-Generated Content
Conversational Marketing
Email Marketing
Virtual Events
Around 4 billion email users globally and an
exceptional ROI for both B2B and B2C companies,
email marketing is projected to become even more
popular in 2023.
If there is one strategy that is most keyed into
CX, its got to be user-generated content (UGC).
This digital marketing term is all about
real-time, two-way communication between a
company and its customers
Almost 70 of all B2B companies replaced some or
most of their live events with virtual ones.
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5. Customer Experience (CX)
In 2023, optimising the customer experience is
simply a necessity. Of course, a companys goal
has always been to have satisfied customers. But
digital marketing now offers more tools than ever.
Customer Experience
Thats why CX is more than just a digital
marketing trend. Its a shift in marketing
mindset.
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6. Artificial Intelligence (AI)
AI-powered bots are becoming more accessible to
businesses. Nowadays, you can easily set up a
chatbot on your website or social media.
In 2023, marketers will use AI in a variety of
ways

• For customer communication
• For audience expansion
• For audience targeting
• For product recommendations
• For optimisation of marketing strategies (AI
  reports)

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Best Inbound Marketing Strategies for eCommerce
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Consultant
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