Future and scope of digital marketing - PowerPoint PPT Presentation
Title:
Future and scope of digital marketing
Description:
Marketing techniques have changed as how and which consumers get information change. Radio also has advertising which led to TV advertising, then shifted to digital marketing when the rise of the internet happened. Besides these progression of naturel market, the COVID-19 pandemic helped the marketing moved towards more digitally, furthur online. – PowerPoint PPT presentation
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Title: Future and scope of digital marketing
1
Introduction and Definition of Digital Marketing
- Title Future and Scope of Digital Marketing
- Definition Marketing products and services
through digital channels - Key components SEO, SEM, SMM, email, content,
mobile
2
Importance and Current Trends in Digital Marketing
- Advantages targeted reach, measurable results,
cost-effectiveness - Examples Nike's 'Breaking2', Dollar Shave Club
- Current trends video marketing, influencer
marketing, personalization
3
Predictions for the Future of Digital Marketing
- Voice search and interactive content
- Virtual Reality and Augmented Reality
- Video marketing and influencer marketing
4
Scope of Digital Marketing
- Industries e-commerce, healthcare, finance, etc.
- Opportunities high demand for digital marketing
professionals - Growth potential projected increase in digital
ad spending
5
Challenges and Conclusion
- Challenges increased competition, changing
consumer behavior, need for constant skill
development - Recap Digital marketing offers immense potential
for growth and development across industries - Future prospects bright, with continued growth
and innovation in digital channels
